Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use to help you create posts) and create interactive content such as infographics, word clouds, polls, videos and podcasts
  • Be generous by giving away free content and helpful info
  • Follow your competition to get inspiration and ideas
  • Reuse and repurpose the same piece of content in different ways multiple times
  • Develop a hashtag strategy to enhance visibility
  • Engage (comment/like and share) and respond to your audience when they comment on your posts
    Constantly cultivate your network – add new connections/followers and post regularly
  • Recycle your greatest hits – repost old content that did well – update it if necessary

Follow me on LinkedIn and my personal account, my Twitter (@StefanieMarrone) or check out my blog posts here for more tips.