It’s a challenging time for everyone in terms of generating new business.

Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building your book of business

Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can

If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.

LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share

I wanted to share a few quick tips on to use social media to build your business and brand:

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything substantive you post
  3. Don’t wait to post content –

I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?

Writing takes time and I can make the process easier and more efficient for

It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need

Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.

We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).

Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.

Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free! 


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