Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen by your network.
But what does it mean and how does it impact your posts?
The key is to make every post:
I didn’t always have a strong LinkedIn network or presence. Just like many of you I had to start from scratch. And there was a long time where I didn’t do much on LinkedIn except for accepting connections.
There are a lot of people who do what you do. Especially if you are a lawyer.
Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.
I have so much content in my archives and I try to be really smart, strategic and efficient about how I reuse what I already have. And you should too.
Instead of creating new
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021
As many people are job hunting right now, I wanted to provide some tips on how to use LinkedIn specifically with the goal of finding career opportunities.
Now that we are no longer in-person networking for the foreseeable future, there is no better way during the pandemic to build your professional network and look for
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
Here are a few things about LinkedIn that you may not know that lead to your posts not doing as well as you would have liked. Or you may wonder why some posts get 50 likes and others get three likes and you feel that the content was great in both.
It takes some time
I’ve been profiling “Women Who Wow” all year long – it was supposed to be a series during Women’s History Month but then the world was derailed by the pandemic, and I know so many fantastic women, so I thought why not continue the series all year long? In this installment, learn more about Laura Powers, the Director of Development and Communications at the Philadelphia Bar Association.
I met Laura when we were both elected to serve on the Legal Marketing Association’s inaugural Northeast board, and it was great to work with her – she is collaborative, super smart and fun to work with. Learn more about Laura.
I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.
There has never
My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!
Do you remember going to conferences and in-person events pre-pandemic? You would walk into the room, greet the individuals working the registration table, and they would search through a sea of little paper rectangles to find your name tag.