Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.
Here are some easy, “low hanging fruit” ideas that can lead to success:
Continue Reading
I’m excited to speak at the ARK Group’s Competitive Intelligence in the Modern Law Firm conference this Wednesday 9/25 in NYC with Amanda Loesch the CMO of Porzio Bromberg & Newman P.C.
We will be discussing, “How to Identify Your Firm’s Real Competitors and Use That Information to Your Advantage.” Amanda and I both have
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our
Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back on the speaking circuit since going through a rough personal patch that sent my life into a tailspin. I had been dreading getting back up
As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates are TBD and some of the programs are private, but the larger LMA ones are open to most, and I’ll make sure to post summaries
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
For more on how to master LinkedIn and use it to build your brand and book
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they have, or better yet, will have. This type of dedicated and proactive client service will enable your firm to be an exceptional legal service provider
The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Here are some ideas on how you can do it using both in-person networking and online networking techniques:
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why You Should Add Your Personal LinkedIn QR Code to Presentations, Pitches, and Marketing Material.”
I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I recently received this note from a CMO who saw me present at #LMA19, and it really touched me. It’s exactly why I do what