Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and I try to be really smart, strategic and efficient about how I reuse what I already have. And you should too.

Instead of creating new

We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.


Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective

I’ve been profiling “Women Who Wow” all year long – it was supposed to be a series during Women’s History Month but then the world was derailed by the pandemic, and I know so many fantastic women, so I thought why not continue the series all year long? In this installment, learn more about Laura Powers, the Director of Development and Communications at the Philadelphia Bar Association.

I met Laura when we were both elected to serve on the Legal Marketing Association’s inaugural Northeast board, and it was great to work with her – she is collaborative, super smart and fun to work with. Learn more about Laura.


Continue Reading Women Who Wow: Laura Powers

I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.

There has never

My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!

Do you remember going to conferences and in-person events pre-pandemic? You would walk into the room, greet the individuals working the registration table, and they would search through a sea of little paper rectangles to find your name tag.