There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a

The next Women Who Wows is Dallas-based Leigh Doyle. Leigh is a marketing, communications and business development leader with more than 18 years of experience in the healthcare technology, startup and legal industries.

Her passion for people and human development is evidenced both in her education and training and in her daily operations at Winstead PC, where she works closely with high growth industry groups and attorneys to design strategies and initiatives that accomplish business growth goals.

Leigh is a mom of five (!) and they range in age from 20 all the way to 5, a runner, a lifelong learner and is passionate about helping others achieve their goals.

Connect with Leigh on LinkedIn.

Continue Reading Women Who Wow: Leigh Doyle

“I should get more active on LinkedIn” is something I hear a lot.

And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.

Being successful on LinkedIn requires

What can social media do for your law firm? An effective social media strategy can:

  1. Showcase your firm’s expertise and increase brand awareness for your lawyers and your firm
  2. Serve as a lead generation tool for prospective clients (all content should lead them back to your website)
  3. Give you the opportunity to generate your own

In this Women Who Wow profile, get to know Ruth Morayniss, the Client Relations and Business Development Manager at Beard Winter LLP in Toronto.

I met Ruth last summer during the pandemic when I first started the Women Who Wow community. LinkedIn brought us together, and I’m very grateful for that. I was hosting weekly zoom meetings for women like me who felt isolated and needed some encouragement that we weren’t alone. We forged relationships and bonds with each other during that time, and I am especially grateful to Ruth for her candor and contributions to our community then – it’s so great to see how much we’ve all changed as there begins to be an end in sight to the pandemic.

Learn more about her in this profile.
Continue Reading Women Who Wow: Ruth Morayniss

It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.

You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network

March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who Wow webinar and growing this initiative.

This Wednesday 3/24 at 1pm ET, I’ll be moderating a Women Who Wow webinar exploring how women of all

It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.

That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional