Don’t take a break from marketing yourself or your organization during the summer – in fact ramp it up!
The summer is a great time to focus on your business
Your Summertime Marketing and Business Development Personal Marketing Plan
Webinar Replay – How to Effectively Use LinkedIn Creator Mode and LinkedIn Newsletters
Is LinkedIn Creator Mode right for you?
In this webinar I explored everything business professionals need to know about LinkedIn Creator mode (the features, the pros and the cons), and
How Peeps Reinvented Itself Through Brand Partnerships and Clever Marketing
Either you love Peeps, or you don’t, but everyone knows what they are.
I buy Peeps every year, but I don’t actually eat peeps because I personally think they taste
How to Create More Intentional Content Using Content Pillars
I used to post content on a whim whenever I had an idea. The problem with that is that sometimes my content was all over the place in terms of
How to Effectively Keep in Touch with Your LinkedIn Connections to Grow Your Brand and Business
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
How to Create a Successful Email Marketing Strategy at Your Law Firm
So many law firms don’t send regular email newsletters or email alerts with blog posts, client alerts and webinar invites and instead rely on social media to distribute their content.
This is a big mistake.
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm.
There is no better and direct way to reach clients and prospects (if your contact lists are updated and segmented) than email. Emarketing enables you to stay top of mind with clients, prospects, referrals, recruits, the media and alumni.
It also puts the content directly into their inboxes, your firm name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or may not see your post due to whether they are on that social platform at that moment, whether that piece of content gets buried in their news feed due to their settings and the complicated algorithms.
You simply don’t know if or when someone is on social media at any given moment on any given day. And that means they may or may not see your content. But we know business professionals are on their email all day long. That’s why sometimes email is the most effective and direct way to reach your target audience.
So, if you write a substantive blog post or article or host a virtual event and want to make sure your clients and prospects know about it, make sure to send it directly to your mailing list so you increase the likelihood that they will see it.
Emarketing can help you build upon existing relationships with your clients and prospects by providing relevant, valuable information.
Remember, your clients, prospects, referrals, alumni, media and others who are on your lists have already given you permission to email them by signing up for your mailing list. They want to get updates from you. If they receive content from your competitors instead, you’re missing a huge opportunity for visibility and engagement.
A great benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is measured with the use of emarketing software so you can determine who is opening your emails and when, who is clicking onto your site through your emails and more.
Five Easy Ways to Build Your LinkedIn Strategy
If you’re not sure where to start when it comes to creating your own LinkedIn strategy, think about how you can address the concerns of your ideal clients.
What are
How to Make Time to Market Yourself When You Don’t Have Time
Is your daily to-do list the length of a typical CVS receipt (meaning six-feet long) leading you to put off marketing yourself? Here’s how to find the time to market
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.