Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
It’s not always easy to generate a steady stream of content, which is so important right now as we are social distancing.
Staying top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences is key to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week. And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold – 1) you will help to build your brand and become seen as a subject matter expert; 2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and 3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story. Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Continue Reading How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.
There has never
Today we honor and remember our veterans, and we thank them for their service and their sacrifices to our country.
If you haven’t done a social media post in honor of Veterans Day for your organization, you should.
It’s not only the right thing to do, but many of your clients and employees expect it.
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
I just did a personal social media cleanse/purge of my followers, and it felt great.
I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked to in years, who I didn’t feel is supportive or shared the same values as me, and anyone who is connected to my ex, knew
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.
Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.
I find that so many individuals who are in charge of posting to social media on behalf of their companies or who post for themselves to build their brand and business get
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):