Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit more creative with the assets you have because you have fewer pieces of content and news items to promote on social media.
There are advantages
Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.
Here are a few suggestions for what you should do now and going forward when it comes to how you use social media to build your brand
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic. Be unique. This has been the key to my personal social media success. I also often tell personal stories and I am not afraid to
While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as well as of course to stay top of mind with your target audiences.
Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts
Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?
Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.
Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.
Commit to enhancing your social media and content marketing strategy now and you’ll increase your visibility, your prospects, your brand recognition and maybe likely your client base.
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen by your network.
But what does it mean and how does it impact your posts?
The key is to make every post:
Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.
I find that so many individuals who are in charge of posting to social media on behalf of their companies or who post for themselves to build their brand and business get
Every holiday is an opportunity to do something creative and differentiating on social media.
Continue Reading Why You Should Create Holiday Content for Social Media
Here’s a basic but often overlooked media tip: Write your social content as you actually speak.
Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?
Today your social media content needs to sound like your everyday speak in order