Creating video content can be daunting but short-form videos have become a powerful tool for connecting with audiences, building brand awareness and driving engagement. Whether you’re comfortable speaking directly to the camera or prefer alternative methods, there are various creative approaches to make engaging video content. Understanding the importance of short-form videos and leveraging different techniques can help you connect with people effectively and leave a lasting impression.

Video content is now an essential tool for professionals in every industry, including the legal field. For mediators, arbitrators and lawyers, incorporating video into your marketing strategy can dramatically enhance your online presence and create deeper connections with your audience. By showcasing your expertise through video, you can build trust, engage more effectively and leave a lasting impression on potential clients.

Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.

For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.