I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.

I knew the post would do well, but it not this well! However I know why it resonated with others so much.

In this program on November 10 at 12:30pm ET, I will share with

My last LinkedIn post went viral(!). At the time of me publishing this post it had 700,000 views and nearly 8,000 likes. I also had 3,500 new LinkedIn connection requests as a fault of the post’s visibility. Wow right!?

Here’s why it went viral.

  • I keep saying that you should tell personal stories on LinkedIn.

We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember that a lot of people won’t see your content because of social media algorithms and whether are online and looking at their news feed.

Repurposing

Almost every day has an opportunity for businesses to raise awareness about their organization.

But like most things related to social media, timing is everything. And what better way to highlight your brand than the holidays?

Here are the October hashtag holidays and themes to help you fill in your social media calendar.

Holidays are

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

Did you know that your social activity on LinkedIn impacts the type of content seen in your feed? Here’s how to better customize your personal LinkedIn news feed:

  1. Connect with people you know: Your connections form the core of the conversations you see in your feed, so make sure they’re relevant.
  2. Follow (and unfollow): You

Do you want to learn the secrets of effectively branding and marketing yourself?

Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will explore how to effectively leverage personal branding and business development tools to your advantage.

This end of summer/going into fall is the PERFECT time to

Do you want to know the real keys to success on LinkedIn?

It’s about shifting to a client-centric mindset in all you do.

It’s about making your posts about your audience and helping them.

It’s not about posting ME-centric content that touts your successes.

Real success happens on LinkedIn when you start building relationships and

Your work is just beginning if you smartly choose to use every webinar and conference you attend as a way to bolster your brand and expand your professional network.
Continue to cultivate these relationships and implement the valuable takeaways you learned while building your personal brand. Here’s how.
Become a Thought Leader

Professional conferences and