If you missed my webinar on how to use hashtags on LinkedIn, here’s a recap of the key points, as well as the top hashtags in the legal industry, legal recruiting, diversity and legal marketing areas.
(Remember the more followers a hashtag has doesn’t necessarily mean the better the hashtag – you don’t want your
Did you know that you can now create LinkedIn posts up to 3000 characters versus 1300?
But remember that longer isn’t always better.
There are four types of LinkedIn posts available to users in the main LinkedIn home page: text, image, video and document – with each of them you can now add up to
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
If you have an intellectual property law practice you should be doing a social media post for World IP Day, which is on April 26.
World Intellectual Property Day shines a light on the critical role of SMEs in the economy and how they can use intellectual property (IP) rights to build stronger, more competitive
Many people and businesses are forgetting one important thing when crafting their hashtags.
Hashtags are a great way to expand the reach of your company or brand. By adding hashtags to a post, you make your content discoverable and give other social media users the chance to engage with you on a common interest or
One of the worst things you can do is just make up hashtags or choose them without doing research on them. Many smart business professionals do this for their companies and for their individual posts. This is reckless and a waste of time.
Every hashtag that you use should be researched in advance. Especially because
I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to
March is Women’s History Month and International Women’s Day is this Monday, March 8. It’s not too late to create a social media campaign to celebrate and honor the women at your company.
#internationalwomensday is an opportunity to celebrate the social, economic, cultural and political achievements of women, increasing visibility and raising awareness about gender
The way you format your LinkedIn posts is just as important as what you say.
You have just 1300 characters to get the attention of your audience so use them wisely!
For example, don’t write long, dense paragraphs. People skim content especially online.
Instead, break up your information into short paragraphs like this.
Use paragraph
I see so many large law firms and every size firm in between – as well as individuals – not using hashtags at all or not using them correctly. This is likely why your posts don’t have many likes and why the same people like your posts over and over.
Hashtags amplify the reach of