March is Women’s History Month and International Women’s Day is on March 8. It’s not too late to create a social media campaign to celebrate and honor the women at
August Hashtag Holidays to Incorporate Into Your Social Media Calendar
Consider incorporating hashtag and social media holidays into your content calendar.
These holidays – which occur every month – provide opportunities to stand out, show pride in a cause you…
20 Ways to Build Your Brand and Ramp up Your Personal Marketing During Downtime
Is your engagement down on social media, email opens, webinar attendance and in your marketing efforts in general? Mine is too – don’t stress about it. It’s summer, so it’s …
How to Create an Effective Social Media Post to Commemorate Fourth of July
Using holidays such as the Fourth of July is a great way to break up business content, showcase your culture and show your softer side on social media. These types…
Seven Ways to Structure Your LinkedIn Posts to Get More Views and Engagement
When it comes to social media posts, how you say it is just as important as what you say.
Here are six ways to structure your LinkedIn posts to…
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.…
What Companies Should Post on Social Media About Ramadan, Passover and Easter
It’s not often that a major holiday from three faiths happen on the same weekend – in fact it’s a synchronicity that only occurs every 33 years according to the…
10 Ways Anyone Can Build Their Business and Brand Using Social Media
Social media has been one of the key ways I built my brand and business over the years. It took time and dedication, but once I figured out how to…
End-of-Year Marketing To-Do’s to Build Your Brand and Business
Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.
Here are a few actions you can take…
Social Media Hashtag Holidays in December to Incorporate Into Your Content Strategy
December has no shortage of social media hashtag holidays that you can use in your content marketing efforts, which can help you fill in your content calendar.
Social media holidays…