One of my favorite marketing tips is to use the transcripts from your webinars and podcasts to create additional content from them.
Incorporating video and podcasts in your marketing strategy helps people get to know you while amplifying your brand. It’s a great way to BE YOU and convey what the written word just can’t.
So many companies and individuals create good content but they just post it once – which is a waste of your time and effort.
Your content strategy should include multiple channels or platforms to promote a single piece of content – this is content amplification.
Content amplification helps you to get more ROI on existing content such as videos, webinars and podcasts.
When it comes to your video and podcast marketing efforts, there’s never been a simpler – or smarter – approach to content amplification than repurposing your video transcripts.
You can use your transcripts to:
- Optimize your content
- Reach a wider audience
- Enhance brand awareness
You can repurpose your webinars and podcasts into articles, blog posts, Q&As, social media posts, infographics, audiograms, YouTube content and so much more.
You can easily create a long-form written article or blog post with key takeaways from the episode and show notes (or episode highlights – I like when they are in bulleted lists).
You can also create listicle posts, which tend to do well with readers (“10 reasons why you need to X” or “Five things you didn’t know about X”).
Not only does posting the transcript make your content more accessible to those who may not be able to consume audio content, but it is also great for SEO.
Make sure to include links to the podcast episode in the blog post/article to bolster your SEO.
Your episodes and content become searchable and you’ll get a boost on the major search engines.
Make sure you do some proofreading and editing to the transcript before you post them. I use Otter, which has both paid and free plans depending on the volume of content you have.
Also, repurpose your podcast episodes and webinar recaps in an email newsletter too.
Your content can range from recaps of your most recent episodes to interesting things from past episodes or updates on previously covered topics.
This is a clever way to keep your audience engaged and to extend the shelf life of your original recordings.
Posting on social media isn’t enough because people miss content all the time due to the time of day they are on the platform and the algorithm. Email is the most direct way to deliver your content.
If you don’t already have an email newsletter you should create one, as well as create a LinkedIn newsletter, which are gaining popularity and can help you with visibility.
This is smarter marketing and how you get more ROI from your existing content assets. Amplifying your transcripts offers a strategic, creative way to market your business and yourself.
What do you think of these ideas? Will you implement them into your content strategy?