I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What you do need are marketing activities that make sense for your brand and business that excite you.
You should do strategic marketing where you’ll reach your clients and prospects that play to your strengths.
When you find things that you are truly passionate about, you will be more successful at them because you WANT to do them.
So don’t feel compelled to do everything or things you don’t really like doing just because you see your peers or your competitors doing them.
Don’t worry about what they’re doing, worry more about you.
Do the things you want to do when because you’ll be more successful at them.