You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.

It’s about engagement, lead generation, and retaining and delighting current clients with your

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the end of your LinkedIn URL. Having a custom LinkedIn URL shows you are LinkedIn savvy and you can use it on your resume and other

LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case in point – I am currently sitting on the Acela and using my time on the train to write this quick post, which each of

It’s important to link in with the people you meet in person who you consider worthwhile to extend the relationship online. I could dedicate an entire article to this topic – oh wait, I have! See here and here! But the Cliffs Notes on this is that LinkedIn is powerful. LinkedIn gives you a

LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content from companies and focusing on the use of hashtags and mentions to highlight posts. Here are a few important updates that company page administrators should

In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!

This is a long overdue enhancement to the platform.

It will make it easier to update your page and regularly post updates, generating more engagement from

Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the connections of your close contacts on LinkedIn.

Why? Because you may have forgotten to add certain important connections to your LinkedIn network who are connected

I came across a great article with helpful tips on networking best practices that I wanted to share. The main points from it are:

1. Never ask for what you want. Ask how you can help.

2. Focus on goals—but not your goals.

3. When someone tells you what they do, immediately follow up by