When it comes to content distribution and amplification, I really do get by with the help of my friends.
Many law firms (and their lawyers) invest considerable time writing great content, but are disappointed by the results. Either their thought leadership efforts don’t lead to new business, or they fail to garner media attention or the attention of clients/prospects.
This isn’t necessarily because the content is poorly written. Often it is simply because not enough of the right people, your target readers, have the chance to see the work. Fact is, we operate in a competitive and saturated market and simply getting someone to open your email and read your content is very difficult.
So, what can you do to stand out from your peers?
Bring in the special forces to take your content efforts to the next level. If you are at a small-or mid-size firm, like I am, with less content than Big Law competitors and a smaller in-house team, you definitely need JD Supra to support your efforts.