No one likes to be sold to—especially right after connecting or, worse, before you’ve even connected with a cold sales pitch. Selling on LinkedIn can feel like an uphill battle, with endless connection requests, personalized messages and follow-ups that often go unanswered. But what if you could shift the dynamic and make LinkedIn work for you instead? The key is to optimize your LinkedIn profile so it does the heavy lifting in your sales process.

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do

No one likes to hear no. Especially me. And I feel like I’ve been hearing no on a number of fronts lately, which has me not feeling so confident.

If