Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.

She has been a creative leader and strategic innovator for global, regional and small law firms for nearly three decades, including at two AmLaw 100 firms and has worked with law firms of all sizes around

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog will be successful. It takes a lot of work to build an audience.

So how do you boost readership and increase traffic to your blog?

This is the latest post in the success tips for in-house counsel series by Dimitri Mastrocola. It’s critical to have a 90-day action plan in place when you first assume a general counsel role.

Here are a few suggestions on how to outline your 90-day action plan as an incoming GC:

Purpose

  • a checklist

Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead to new connections, jobs, referrals and much more.

I know a few things about speaking at conferences from my own personal experience but I also

Here’s the latest guest post in the in-house counsel success series by Major Lindsey & Africa legal recruiter Dimitri Mastrocola.

Before starting a new general counsel role, it’s important to schedule pre-start date conversations with key internal stakeholders.

Which means reaching to the CEO, other executive team members, the Board, direct reports and strategic

Meet Sarah Marshall (no, not that one), the experience architect at humanworks.

With a passion for helping people bring their best selves to work and an addiction to organization, Sarah breaks down the big picture into calculated actions. This can be said for whatever she’s working on – from planning a family vacation to building

I see so many people post content on social media that is self-promotional and all about themselves.

This is a big mistake when it comes to personal branding.

Supporting and promoting others – such as your colleagues, former colleagues and peers is so easy and well worth the time and effort.

Your connections don’t want

Surrounding myself with bright, passionate, inspiring, driven women helps me grow.

I see women in my network who are leading by example every day – which is why I started Women Who Wow.

I started the Women Who Wow series in March 2020 right before we went into lockdown for the pandemic.

It was intended

If you want LinkedIn to help you build your brand and business, you need to put in the work to build meaningful relationships, post content that is of value to your connections and help others without the expectation of receiving anything in return.

The foundation of LinkedIn is networking.

You can write the greatest posts

One of the biggest mistakes I see law firms make with regard to their alumni relations program is excluding certain groups of people.

Sometimes it’s not inviting lawyers who are at other firms to events or not giving them access to the alumni directory for fear of giving away information and not wanting them to