When it comes to LinkedIn, many professionals grapple with the challenge of content creation. With an overwhelming barrage of expert opinions, data-driven insights and polished narratives, how can you stand out and stay authentic? The secret might be simpler than you think: stop trying to constantly create and start documenting your every day.

The Paradigm Shift: From Creation to Documentation

In our quest for digital perfection, we often get stuck in a content rut, overthinking what kind of original, groundbreaking insights we can bring to the table. But authenticity isn’t about reinventing the wheel; it’s about offering a transparent, genuine perspective of your world and experiences from your vantage point.

What does documentation mean?

Simply put, it’s about presenting your raw, unfiltered journey. Here’s what you can share:

  1. Work Chronicles: Instead of just showcasing finished projects, share the process – the brainstorming sessions, the revisions, the challenges and the moments of inspiration.
  2. Learning Curve: Instead of just posting a certification, talk about what you learned, why it mattered or how it can be applied.
  3. Ponderings and Musings: Have an intriguing thought or question? Post it on LinkedIn. Engaging with your connections can often lead to richer insights than contemplating topics on your own.
  4. Personal Stories: Achieved something? Faced a setback? Or just had a moment of clarity? Chronicle it. Your stories resonate with others because they’re real.
  5. Assistive Moments: If you’ve been instrumental in someone else’s success or have been grateful for someone’s help, talk about it. It humanizes you.
  6. Joyful Episodes: Did something make your day? A client’s feedback, a coworker’s insight, a funny relatable meme or just a serene moment during lunch? Share it.

Why Documentation Works

Relatability Over Expertise: While expert advice is invaluable, the relatable tales of daily professional life often garner more engagement. People resonate more with real, everyday stories.

Ease of Content Flow: When you’re documenting, you’re not pressured to conjure groundbreaking content. You simply need to be more observant and reflective of your daily experiences.

Builds Genuine Connections: Sharing your raw, unedited experiences fosters deeper connections. People get to know the real you, and in a professional context, this can often lead to collaborations, opportunities and lasting relationships.

Don’t get lost in a sea of LinkedIn posts where everyone is trying to be the best version of their professional selves. Instead let people in on your journey, with its ups and downs – that can set you apart. So, the next time you’re thinking about what to post, remember: don’t just create, share and document your every day. Your unique perspective is more valuable than you think!

Key Takeaways

  1. Shift from Creation to Documentation: Instead of always creating polished content, share the genuine ups and downs of your professional journey.
  2. Embrace Authenticity: Your real stories and experiences resonate more with your audience than polished, expert-driven content.
  3. Use LinkedIn as a Chronicle: Share everything from work challenges to personal victories, establishing genuine connections.
  4. Ease of Content: Documenting alleviates the pressure of generating groundbreaking content and ensures a consistent flow of authentic content.
  5. Building Genuine Connections: Authentic content fosters deeper relationships, leading to meaningful professional collaborations and opportunities.
  6. Stand Out in the Crowd: In a world full of experts, your unique and authentic perspective sets you apart, making you memorable.

Reach out to me for help creating a content marketing strategy that will work for you!