What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority.
If you’ve been paying attention to LinkedIn conversations recently, you’ve probably seen 360Brew mentioned
Why Every Luxury Brand Needs a LinkedIn Strategy
When luxury brands think about social media, Instagram is usually the first platform that comes to mind. It makes perfect sense. Luxury brands have always relied on beautiful imagery, aspirational
How to Use Every Conference to Build Your Brand, Grow Your Network and Create Opportunities
Most people attend conferences hoping they’ll meet a few interesting people, learn something new and maybe come home with a handful of business cards. The most successful professionals approach conferences
Why July and August Are the Best Time to Invest in Your Business Development and Marketing
Every summer, I hear professionals talk about how business slows down. Clients are on vacation. Colleagues are taking time off. There are fewer meetings on the calendar, and many people
How I Never Run Out of LinkedIn Content Ideas
After years of creating content and helping other professionals build their brands on LinkedIn, there’s one question that comes up again and again. Where do your content ideas come from?
Some of The Best Networking Opportunities on LinkedIn Are Already in Your Network
If you asked most people how to get more out of LinkedIn, they’d probably tell you to grow your network. They’re not wrong.
Building your network is important, but I
The Elements of an Effective LinkedIn Post
If you’ve spent any time looking for advice on LinkedIn content, you’ve probably seen the same themes come up again and again. People talk about algorithms, posting frequency, the right
How to Create More LinkedIn Content Without Running Out of Ideas
One of the biggest mistakes I made when I first started creating content was believing that every article, LinkedIn post, newsletter or presentation had to be based on a completely
LinkedIn Followers vs. Connections: How to Build a Stronger Network
One of the questions I get asked all the time is whether it’s better to follow someone on LinkedIn or send them a connection request.
The answer is that they
How to Strengthen Your LinkedIn Presence for AI Search
If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
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