Showing up as yourself on social media in videos and photos is not easy. Trust me. But it works. Because people want to do business with other people.
Effective
The Importance of Incorporating Video and Selfies in Your Social Media Strategy
How to Build a Strong LinkedIn Personal Brand
When is the right time to make LinkedIn part of your personal branding and marketing strategy? Yesterday. But the next best time is today or this week.
And it’s never
How to How to Turn Your Tweets Into LinkedIn and Instagram Social Media Graphic Posts
Here’s an easy social media tip – turn your tweets into custom social media posts for LinkedIn and Instagram to stand out and repurpose your content.
Repurposing content is a
The Secrets to Creating Better LinkedIn Company Page Posts
Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.
Your LinkedIn company page is so important
How to More Effectively Reuse and Repurpose Your Existing Content Resources
Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.
I have so much content in my archives and
Six Ways to Effectively Use Your Holiday Downtime to Build Your Personal Brand
The next week and a half of downtime during the holidays is a gift to spend with family, friends and your pets but also to focus on YOU!
Here are
20 Effective Ways to Build Your Personal Brand
Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
While sitting at your desk churning out excellent work product day after day, week after week and month after month may yield the loyalty of a select group of clients and colleagues, most professionals will find it hard to grow their practices in a truly meaningful way like this over time.
The good news is that there are many tactics available to professionals at any stage of their careers – such as content marketing, social media, public speaking, podcasting, creating videos and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.
Personal branding is about standing out while being your best self, especially in a crowded field such as law.
A strong personal brand differentiates you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge.
The purpose of having a strong brand isn’t just about being well known in your field, it’s about leveraging the power of your reputation and expertise so that it helps you achieve your business goals. Building a personal brand is a choice, as is every single marketing activity that you undertake.
In today’s digital world, personal brands are closely intertwined with our social media and content marketing efforts, so in addition to discussing some very effective traditional means of personal branding, we will explore how to harness the power of online tools to effectively reach target audiences and establish yourself as a subject matter expert.
Seven Ways to More Effectively Use Your Downtime to Build Your Brand
The long Thanksgiving weekend is a great time to focus your brand and business.
Of course take time to be with your family, but when you need a break from
Upcoming Webinar – LinkedIn Company Page Master Class
Join me for a free webinar on November 30 on creating stronger content on and bringing more followers to your LinkedIn company page.
Your LinkedIn company page gives you a
New LinkedIn Feature – How to Add and Edit Automatic Captions on LinkedIn
Yesterday I realized I had access to a new LinkedIn feature when I posted a video to the platform. LinkedIn now automatically adds captions to videos when you upload them.