How much responsibility do you have to share content that is produced by your company/firm? Absolutely none.

I see a lot of people who feel that they have to share posts made by their firms but you need to make sure these posts align with your personal brand and values.

I’ll give you an example.

Did you know that 27 million pieces of content are being distributed on a daily basis?

That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.

It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.

Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.

Here’s how.


Continue Reading Five Ways to Create a More Effective Content Marketing Strategy

It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.

You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network

LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.

Because LinkedIn gives you access to  such a wide professional network 750+ million people globally and counting), attorneys can use the platform to build their personal brands as a go-to source