Social media personal and professional use has exploded since Covid-19. This is a good thing because social media really does help to facilitate networking, personal branding and lead generation/business development.

I think the term social distancing is very misleading because social media really helps bring us together very efficiently.

Since we are not going to

In Hubspot and Talkwalker’s recent survey on social media trends for 2021, industry experts said the rise of socially conscious audiences is the number one social media trend.

What does this mean for your company and brand?

Today social responsibility must be part of your marketing strategy.

Every conference or webinar is an opportunity to brand yourself and strengthen your professional network. Don’t be one of those people who just heads right out of an event or who half pays attention to a webinar. Be present in the moment and really immerse yourself in the experience.

Following up not too soon and

If you are looking for ways to enhance your personal content marketing and social media strategy, look no further. I have some ideas that any professional and business can implement to increase their visibility and the power of their posts and presence.

  1. Spend the time to build a strong LinkedIn profile that highlights who you

Here’s another tip from my secret sauce to effective social media marketing.

Use evergreen content to highlight your lawyers and firm – particularly when you have nothing to say or when you have a lawyer for whom you are having a more challenging time achieving press results.

What do I mean by “evergreen content?” Think

Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and I try to be really smart, strategic and efficient about how I reuse what I already have. And you should too.

Instead of creating new