There are so many hidden features on LinkedIn that even power users miss. One of my favorites is something most people completely overlook: the list of people who are following your company page.

And yes, they’re people to whom you may not even be connected.

These followers made a choice to follow your business. That means you’ve already caught their attention. They might be clients, potential clients, former colleagues, future hires or even people at companies with whom you’d love to work.

This is why checking your page followers should be part of your regular LinkedIn routine. It’s one of the simplest ways to identify warm leads and create new opportunities.

Let’s walk through how to do it, what to say and why it works.

Where to Find Your Followers

First, go to your company’s LinkedIn page. You need to be an admin to see this information. Once there, look for the “Analytics” tab and click “Followers.” LinkedIn will show you a list of people who recently followed the page. The best part? You’ll often see people to whom you’re not yet connected.

What to Do Next

Go through the list and identify people who seem interesting or relevant to your business. Maybe they’re in your target industry. Maybe they work at a firm with which you’re hoping to build a relationship. Maybe they just seem like someone you’d genuinely want to know.

Then send a connection request. But don’t just click “Connect” and call it a day. Add a personalized note. Here’s a simple example: Hi [Name], I saw you’re following [Company Name] and just wanted to say thanks. I’d love to connect and learn more about what you do.

That’s it. Keep it short and friendly. You’re not selling anything. You’re starting a conversation.

Why This Works

People follow company pages for a reason. Maybe they liked a recent post. Maybe they heard something good about your work. Maybe they’re exploring job opportunities. Whatever the reason, they’ve already expressed interest. That’s a warm lead. You don’t need to cold message a stranger. You already have something in common.

When you reach out with a thoughtful message, you stand out. You’re showing that you’re paying attention. That alone goes a long way.

What Happens Next

A few things can happen:

  • They accept and respond, and you start building a relationship.
  • They accept but don’t respond right away. That’s okay. They’ll still start seeing your content in their feed.
  • They don’t respond at all. That’s fine too. You’ve still made an impression.

Either way, you’ve taken a small but meaningful step toward growing your network and increasing visibility.

The Algorithm Boost

Here’s a bonus most people don’t realize: Once you start messaging someone on LinkedIn, the platform is more likely to show them your future posts. It’s like a complimentary boost. You become more visible in their feed, simply by starting a private conversation.

This is why I recommend doing this consistently. Don’t just check once and forget. Make it a habit. Set a reminder to review your page followers every month or every couple of weeks. You never know who you’ll find.

Make It Part of Your Marketing Strategy

If you manage LinkedIn pages for your company or clients, this should be built into your process. It’s low-effort, high-impact outreach that supports business development, recruiting and brand visibility.

It’s especially useful for:

  • Law firms and professional service firms looking to build relationships with potential clients
  • Recruiters who want to identify passive candidates
  • Marketers and business developers who want more visibility without spending money on ads
  • Founders and business owners who want to stay top of mind with their target audience

Tips to Get the Most Out of This Strategy

  1. Be consistent: Check the list regularly. Set a calendar reminder if needed.
  2. Prioritize quality over quantity: You don’t need to message everyone. Focus on people who make sense for your goals.
  3. Keep it personal: A generic message won’t get much traction. Take a few seconds to personalize your note.
  4. Use tags: If you’re using LinkedIn Sales Navigator, tag these new connections for future outreach or campaigns.
  5. Be patient: Not everyone will respond. That doesn’t mean it isn’t working. Just showing up in their feed makes a difference.
  6. Track results: Create a simple spreadsheet to note who you messaged, when, and whether they responded. Over time, you’ll see patterns.

This is one of those low-lift actions that can lead to real opportunities. Take a look at your company page followers. Reach out. Start a conversation and see what comes of it.

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