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Six Reasons to Use Social Media Today

By Stefanie M. Marrone on September 19, 2022
Posted in LinkedIn, Social Media
6 Reasons to Use Social Media Today

Social media is an easy and effective way to build your network, brand and business – especially since the social distancing time of Covid.

Social media helps us stay top…

Three New LinkedIn Features to Incorporate Into Your LinkedIn Strategy

By Stefanie M. Marrone on September 8, 2022
Posted in LinkedIn, Social Media
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Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.

1 –…

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

By Stefanie M. Marrone on September 6, 2022
Posted in Content Marketing, Evergreen Content, Social Media
Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of…

Should You Post Content to LinkedIn on the Weekend?

By Stefanie M. Marrone on September 3, 2022
Posted in LinkedIn, Personal Branding, Social Media
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Should you post on LinkedIn on the weekend? I say yes.

Since LinkedIn is a professional network, it makes sense that the optimal time to post is on weekdays during…

How to Use LinkedIn’s Newest Posting Feature – Adding Outbound URL Links to Your Posts

By Stefanie M. Marrone on August 22, 2022
Posted in LinkedIn, Social Media
How to Use LinkedIn's Newest Posting Feature - Adding Outbound URL Links to Your Posts

In what could be one of the most exciting LinkedIn updates in a long time, we can now add clickable outbound links to LinkedIn posts.

That means no more needing…

15 Ways to Strategically (and Easily) Build Your LinkedIn Network

By Stefanie M. Marrone on August 22, 2022
Posted in LinkedIn, Social Media
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I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.

That means not just buying a…

The Right Way to Sell Your Services on LinkedIn

By Stefanie M. Marrone on August 15, 2022
Posted in LinkedIn, Social Media
The Right Way to Sell Your Services on LinkedIn

While most of us are in the business of selling something – usually professional services – none of us should ever have to outright sell anything on LinkedIn (or any…

How to Create a Marketing Strategy For a Law Firm Merger

By Stefanie M. Marrone on August 8, 2022
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Networking, Public Relations, Social Media
2Marketing Strategy During a Law Firm Merger

Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.

I have –…

An Easy Way to Build Relationships and Create Content for LinkedIn

By Stefanie M. Marrone on August 8, 2022
Posted in LinkedIn, Networking, Social Media
An Easy Way to Build Relationships and Create Content for LinkedIn

Here’s a quick way to build relationships on LinkedIn and in real life – write a recommendation for someone who has done an extraordinary job for you on a project,…

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August Hashtag Holidays to Incorporate Into Your Social Media Calendar

By Stefanie M. Marrone on July 31, 2022
Posted in LinkedIn, Social Media

Consider incorporating hashtag and social media holidays into your content calendar.

These holidays – which occur every month – provide opportunities to stand out, show pride in a cause you…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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