March is Women’s History Month and International Women’s Day on March 8 is an opportunity to celebrate the achievements and contributions of women in the workplace and beyond. It’s also an opportunity to highlight challenges that still exist and reinforce your company’s commitment to gender equity. A well-planned social media campaign can build community, foster engagement and showcase the women who help drive your company’s success. If you haven’t started yet, there’s still time to create something thoughtful and impactful.

Why This Matters

Recognizing the women in your company isn’t just about optics. Employees appreciate feeling valued, clients like seeing the people behind the work and prospective hires pay attention to how companies acknowledge and celebrate diversity. A strong campaign can reinforce your company’s culture, strengthen relationships and contribute to a more inclusive workplace.

Ways to Celebrate on Social Media

Instead of posting a generic message, build a campaign that is personal, engaging and inclusive. A mix of formats and content types will keep your audience interested throughout the month.

Spotlight the Women at Your Company

Instead of a one-time post, consider running a series of spotlights throughout the month. These could feature employees across different departments and career stages.

  • Share short interviews where women discuss their career paths, the biggest lessons they’ve learned or advice for those entering the field. This can be in written form, a video or a carousel post with key takeaways.
  • Highlight women in non-traditional roles, especially in male-dominated industries, to showcase diverse career paths.
  • Recognize behind-the-scenes contributors. Not everyone seeks the spotlight but their work is invaluable. Sharing their stories can create a stronger sense of belonging.

Encourage participation by making it easy. Provide a set of questions and let employees answer the ones they feel most comfortable with via email. Here are a few prompts to consider:

  • What inspired you to pursue your career?
  • What’s the best career advice you’ve ever received?
  • What’s a challenge you’ve overcome as a woman in the workplace?
  • Who has been a mentor or inspiration in your career?
  • What advice would you give to the next generation of women in your field?

Celebrate Women Beyond Your Company

Your campaign shouldn’t just focus inward. Recognizing women outside your organization shows a broader commitment to supporting women’s advancement.

  • Give a shoutout to female clients, partners and industry leaders who are making a difference.
  • Share stories about women in history who shaped your industry or profession.
  • Feature books, podcasts or resources by and about women in leadership.
  • Support women-owned businesses by showcasing their work or partnering with them for special initiatives.

Make It Interactive

A successful women’s campaign invites engagement rather than just broadcasting messages.

  • Create a video series where employees answer rapid-fire questions about their careers, experiences or mentors who influenced them.
  • Run a “thank you” campaign where employees publicly recognize a woman who has helped or inspired them.
  • Host a webinar or LinkedIn Live discussion with women leaders in your company or industry. Topics could include breaking barriers in the workplace, mentorship or navigating career challenges.
  • Organize an internal or external photo challenge where people share images and captions about what gender equality means to them.

Make It Inclusive

Women’s History Month isn’t just about spotlighting women leaders. Your campaign should highlight women at all levels of your company, including professional staff. Also, consider featuring alumni who have moved on to new opportunities and new hires who represent the future of your workforce.

If your company has employee resource groups, partner with them to ensure the campaign reflects a diverse range of experiences and perspectives.

Best Practices for Social Media Posts

  • Keep your captions engaging and conversational rather than overly corporate or formal.
  • Use high-quality images or short videos to increase engagement.
  • Tag employees or external women leaders you’re recognizing to encourage interaction.
  • Avoid cramming too many hashtags into a single post. On LinkedIn, use no more than five. On Twitter, two or three is ideal. Instagram allows up to 30 but the first few should be the most relevant.

Suggested Hashtags

Using the right hashtags can help your content reach a wider audience and engage with broader conversations happening online. Choose a mix of general and industry-specific hashtags to connect with people who are also celebrating Women’s History Month and International Women’s Day.

#internationalwomensday #IWD
#womenshistorymonth
#womenleaders
#womeninbusiness
#womenempowerment
#womensupportingwomen

Keep the Momentum Going Beyond March 8

Celebrating women shouldn’t be limited to one day or one month. True impact comes from ongoing action. Keep the conversation alive by supporting mentorship and sponsorship programs, regularly highlighting women in leadership and advocating for policies that promote gender equity in your workplace.

A strong commitment to recognizing and supporting women benefits everyone. It strengthens workplace culture, improves retention and attracts top talent. If you’re looking for a supportive network, consider joining Women Who Wow where we connect, educate and empower women throughout the year.

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