When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.
What tends to get overlooked is how effective awards
How to Approach Chambers Submissions More Strategically
Navigating the submission process for Chambers and Partners, a legal directory known for its rigorous evaluation of law firms and attorneys, can feel like a heavy lift for legal marketers
How Having a Strong Presence Helps Lawyers Lead in Their Markets
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly
From Hierarchies to Networks: How Law Firms Can Become a Team of Teams
You can run a flawless matter and still lose the client. You can deliver strong legal work and still fall behind. Why? Because today’s clients expect more than legal knowledge.
How Associates Can Use Industry Involvement to Build a Stronger Network
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and
Smart Strategies for Lawyers to Build a Strong Book of Business
Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they
How to Create a Meaningful Women’s History Month and International Women’s Day Social Media Campaign
March is Women’s History Month and International Women’s Day on March 8 is an opportunity to celebrate the achievements and contributions of women in the workplace and beyond. It’s also an opportunity to highlight challenges that still exist and reinforce your company’s commitment to gender equity. A well-planned social media campaign can build community, foster engagement and showcase the women who help drive your company’s success. If you haven’t started yet, there’s still time to create something thoughtful and impactful.
How Law Firms Can Use Social Media to Recruit Lawyers and Staff
The competition for top legal talent has never been tougher. Law firms that rely only on job boards and traditional networking are competing for the same small pool of active
How to Build a Strong Business Development Culture at Your Law Firm
The legal industry is evolving faster than ever, and firms that fail to adapt risk falling behind. Technology is transforming how legal services are delivered, client expectations are higher than
Inside AI’s Legal and Business Challenges: A Preview of Goodwin’s HumanX Pre-Conference Event
AI is transforming every industry, raising complex legal and business questions that leaders can’t afford to ignore. I don’t usually get FOMO over conferences, but Goodwin’s pre-conference event at HumanX on March 9 from 2pm to 6pm is one I don’t want to miss. HumanX is the top AI conference for business leaders, and Goodwin is covering the legal and commercial issues that matter most to them.