Law firms are spending a lot of time talking about AI right now, but AI is only one part of a much bigger conversation about how firms operate, serve clients
Why Law Firms Should Invest in the Visibility of Their Lawyers
One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession
The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough
I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will
How to Write Social Media Posts About Chambers and Other Rankings That People Actually Want to Read
Every year, lawyers across the country receive recognition from Chambers, Super Lawyers, Legal 500, Best Lawyers and other legal guides. These rankings represent years of hard work, strong client relationships
Beyond the Rankings: How Lawyers Can Get More Value From Their Chambers Rankings
Every year, law firms devote enormous amounts of time and resources to Chambers submissions and other legal guide rankings. Lawyers identify representative matters, gather references, participate in interviews and work
How Law Firms Can Actually Use Awards and Rankings for Marketing and Business Development
Law firms spend an enormous amount of time pursuing awards, rankings and recognitions. They coordinate submissions, gather references, draft matter descriptions, track deadlines and dedicate significant internal resources to the
How Small Law Firms, Boutiques and Solo Practitioners Can Get Ranked in Chambers
A lot of lawyers at boutiques, smaller firms and solo practices automatically assume Chambers rankings are reserved for giant law firms with massive marketing departments, billion-dollar clients and entire teams
Why Lawyers Should Nominate Their Clients and Prospects for Industry Awards
When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.
What tends to get overlooked is how effective awards
How to Approach Chambers Submissions More Strategically
Navigating the submission process for Chambers and Partners, a legal directory known for its rigorous evaluation of law firms and attorneys, can feel like a heavy lift for legal marketers
How Having a Strong Presence Helps Lawyers Lead in Their Markets
Law firms work in a market where clients have no shortage of options. Many firms talk about themselves in similar ways and many lawyers have backgrounds that look alike. Nearly