It’s the most wonderful time of the year – which means it’s time to send out holiday cards!

If you haven’t yet started to plan your holiday card, it’s not too late – and it’s an important touchpoint with your clients and prospects that you should absolutely incorporate into your marketing strategy.

I recommend sending out an e-card – it’s easier (as long as you have a targeted mailing list), cheaper and more direct especially with many people now working from home.

The most important part of this project is to make sure that you have the right people on your list.

I recommend making categories of people who should receive your holiday card – current clients, former clients, prospects, friends of the firm and alumni.

Once you have that list think about the card’s creative concept – do something unique and authentic to your organization.

I love the idea of getting your people involved – ask them to share their favorite holiday recipes and include them in a recipe book with the heading “eat drink and be merry.”

Another idea is to ask the kids of your employees to draw a picture of what the holidays mean to them.

You could also include photos of your employees’ holiday memories or their favorite holiday tradition.

Another way to stand out is to include photos from the past year of your people. I know this may be hard this year with the pandemic limiting activities but file this away for next year.

I love the idea of dressing up your employees’ pets in their holiday best and making that the theme of your card.

Making a donation to charity is also something you can make a focal point of your card. Clients want to see their law firms and other vendors doing good things for the world.

Whatever you do, try not to include generic holiday images such as a snowman, a snowflake or happy holidays in various languages where you have offices. That’s been overdone.

Your holiday card gives you an opportunity to remind your audience about what makes you unique. It’s an important strategic touchpoint in your marketing toolkit.

Don’t forget to post your holiday card on your social media channels as well. It’s another way to repurpose it and send a general holiday message to everyone who follows you on your social channels.

Tis the season and reach out to me if you need help with your holiday card this year!

Here’s a video with some more creative ideas for your corporate holiday card.