I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
17 Actions You Can Take to Build Your Brand and Business
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do
Creative Ideas for Your Holiday Card
It’s the most wonderful time of the year – which means it’s time to send out holiday cards!
If you haven’t yet started to plan your holiday card, it’s not
Women Who Wow: Nathalie Daum
Nathalie Daum is truly a woman who wows – and you’ll find out why in this Women Who Wow profile.
Nathalie is the Director of Marketing and Business Development at
Five Ways to Easily Turn Online Connections Into Offline Business
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point?
Networking is so important today.
Create connections that
Watch a Replay of Legal Marketing in the Midst of COVID-19 Webinar by Jay Harrington and Stefanie Marrone
On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19
Reminiscing About the 2019 LMA Annual Conference
The photos in my Facebook memories can be reminders of great times in the past or painful memories of people who disappointed or hurt me. Also given current conditions and
Women Who Wow: Robyn Addis
- I’m continuing to run the Women Who Wow series throughout the year because Women’s History Month was shadowed by the COVID-19 outbreak and there are just too many great women to fit in the span of 30 days.
Today’s Woman Who Wows is Robyn Addis, the Chief Operating Officer at Legal Internet Solutions Incorporated, and has a long career in operations and marketing. I met Robyn like I met so many others in this series, through our volunteer work for the Legal Marketing Association.
Learn more about her.
Women Who Wow: Gia Altreche
I asked Orange County-based Gia Altreche to be part of the Women Who Wow series because she is a leader in the legal marketing industry and an advocate for the profession and diversity & inclusion. Gia is the Director of Business Development and Marketing at Newmeyer & Dillion LLP and serves as co-chair of the Legal Marketing Association’s Diversity & Inclusion Committee and Shared Interest Group. Learn more about her below.
Why did you choose your profession?
Technically it chose me. It was during a post-college adventure to find a marriage between the legal field (initially intending to go to law school), and human communication (a love I found in my last year in college, which slightly derailed the initial focus) that ended with my resume miraculously in the hands of my now mentor, who was the Head of Business Development & Marketing at a major law firm in Phoenix, AZ. Talk about the power of networking!
At the time, I didn’t know legal marketing existed, but quickly learned it offered access to both play a role in advocating for my community, while continuing to study and nurture the role of human connection in business. Plus, being surrounded by the crème of the crop legal minds across a variety of industries, seeking out continuous education on the ever evolving role and how I could support their efforts was greatly satisfying. Learn more about her and her career path below.
How to Truly Partner with Your Business Partners
One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with