On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19 crisis. Among the topics we addressed during the webinar included:
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Leveraging technology to stay top of mind in an era of social distancing
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Focusing on scalable marketing tactics, such as the creation of thought-leadership content and distribution of content on social media
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The importance of empathy, generosity, and humility in marketing and communications in a crisis
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Tips on how to adjust to a remote-working environment