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Watch a Replay of Legal Marketing in the Midst of COVID-19 Webinar by Jay Harrington and Stefanie Marrone

By Stefanie M. Marrone on April 13, 2020
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Instagram, Interview, Lead Generation, Legal Marketing Association, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Reputation Management, Social Media, Twitter
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On March 24, Jay Harrington and I hosted a webinar in which we shared insights and advice about how lawyers and law firms can successfully market themselves during the COVID-19 crisis. Among the topics we addressed during the webinar included:

  • Leveraging technology to stay top of mind in an era of social distancing

  • Focusing on scalable marketing tactics, such as the creation of thought-leadership content and distribution of content on social media

  • The importance of empathy, generosity, and humility in marketing and communications in a crisis

  • Tips on how to adjust to a remote-working environment

Watch a replay of the webinar here.

Tags: branding, Business Development, business referrals, career development, client centric, content marketing, Coronavirus, legal marketing, legal marketing association, personal branding, social media
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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