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Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and…

I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most…

I’ve been working on a series featuring women who have “wowed” me. You’ll be seeing their profiles on the blog throughout March in honor of Women’s History Month, as well as throughout the year, because there are so many amazing women doing amazing things.

In this installment, learn more about Chicago-based Holly Barocio, a senior consultant at GrowthPlay.

Holly has wowed me since I first met her at a Legal Marketing Association Conference several years ago. I was lucky enough to have the opportunity to interview her about the LMA’s diversity and inclusion efforts as part of my live reporting duties for the LMA Conference. I was impressed with her poise, intelligence and enthusiasm for advancing this important initiative. Since then, I’ve run into Holly at many industry events and seen her speak often, and have learned many things from her. She’s a leader in her field and an advocate for our industry. Learn more about her.

Jahna Barbar is a Woman Who Wows for many reasons – she has a successful career as the regional Marketing & Business Development Manager at Seyfarth Shaw LLP, she dedicates her time to volunteering for the Legal Marketing Association, where she has held multiple leadership roles, and she is a role model for women in many ways.

I met Jahna though our mutual work for the LMA, and I was immediately impressed with her – she was not only smart, but she was kind and she has the wholehearted enthusiasm for what she does – whether in the office or in her volunteer work that I recognize in myself. She is the kind of person who gives 200% to everything she does. I’ve seen her support other women and be an advocate for future leaders, and that’s a trait that we need more than ever today. Learn more about Jahna.

Key LMA19 Takeaways

I recently returned from Atlanta where I attended and spoke at the 2019 Legal Marketing Association Annual Conference, which is the annual industry gathering for legal marketing and business development professionals.

If your experience was like mine, you gained many new insights that you’re excited to implement at your firm, you made new valuable connections, reignited existing relationships, participated in online conversations at #LMA19 and spent time in the exhibit hall talking to service providers about their products and technologies.

I always try to attend the sessions that will enable me to obtain insights into what clients need and want, as well as anything that will help me gain an advantage over competitors, and with that in mind, I’d like to share a few key takeaways and insights from my LMA19 experience. This year, one of the major highlights for me was the general counsel panel. The speakers had so much to share and what they said was eye opening.

Here are some key takeaways from my latest JD Supra article on “What Clients Want and Need Today From Law Firms – Key Takeaways from the 2019 LMA Annual Conference.” Read the full article for much more from #LMA19.