I’ve been working on a series featuring women who have “wowed” me. You’ll be seeing their profiles on the blog throughout March in honor of Women’s History Month, as well as throughout the year, because there are so many amazing women doing amazing things.

In this installment, learn more about Chicago-based Holly Barocio, a senior consultant at GrowthPlay.

Holly has wowed me since I first met her at a Legal Marketing Association Conference several years ago. I was lucky enough to have the opportunity to interview her about the LMA’s diversity and inclusion efforts as part of my live reporting duties for the LMA Conference. I was impressed with her poise, intelligence and enthusiasm for advancing this important initiative. Since then, I’ve run into Holly at many industry events and seen her speak often, and have learned many things from her. She’s a leader in her field and an advocate for our industry. Learn more about her.

What does Women’s History Month mean to you?

Women’s History Month is a month of celebration and reflection. It’s offers all the opportunity to celebrate and appreciate the important contributions women have made. It also offers the chance for dialogue on what’s to come and why the fight continues for equality, recognition and advancement.

What do you love most about what you do?

I love being witness to someone becoming a better version of herself/himself. Whether it’s winning new business or gathering the courage to ask for what they want—it’s by far the most rewarding part of coaching.

Any advice to young women who want to succeed in the workplace?

Build your personal board of advisors — a group of trusted mentors and sounding boards you can lean on throughout your career. My personal board includes former bosses, current colleagues and several of my hockey friends. The diversity of opinions and life experiences helps me see different perspectives and empowers me to make better decisions.