I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be active on the platform with meaningful posts on a regular basis in order to really take advantage of all that LinkedIn has to offer.

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This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that in my JD Supra article,

A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.

First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
Continue Reading How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts

Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.

The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how. 
Continue Reading Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this

It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.

Your personal brand is every touchpoint that people have with you — and right now during social distancing, most of this is happening online, so auditing and

What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?

Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Also – add this to every presentation you give from now on.
Continue Reading Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material

Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.

LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.

A robust and

Last week, I presented a virtual CLE program for Perrin Conferences  with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your Personal Brand and Your Business.”

In the program, Charley and I explored the growing importance of social media and how to use it to