Because so many of us are working from home for the time being and on daily video conferences, it’s important to treat every meeting as you would if you were participating in person. That means looking and feeling your best on camera.

Here are six things you can do to look great on your next Zoom meeting from Inc. magazine.
Continue Reading Six Ways to Look Great on Video Conference

Here’s a short video on how to build a stronger LinkedIn profile. I’m enjoying exploring using  video during this quarantine.

Note – there are three essential building blocks of LinkedIn:

1) your actual profile
2) your connections
3) your interaction on LinkedIn

Learn what common mistakes business professionals make on the platform and how you

Just a quick reminder for everyone but especially employers to use the utmost care and empathy when having to make hard decisions about layoffs, furloughs and salary cuts.

I shot a quick video on this topic today.

I’m hearing stories of people being laid off by group Zoom meeting, by phone and by email,

Here is my social media tip of the day. Use hashtags on LinkedIn to help your content become more discoverable. But use the right hashtags, which aren’t always the ones suggested by LinkedIn. There are tools you can use to help you find relevant hashtags to boost the impact of your content.

Watch my

I hope you will tune in to watch Legal Marketing Coffee Talk each day with me and Rob Kates. Every day we feature an interview with someone in the legal industry live at 2pm ET on the Kates Media Facebook live page. The videos are available afterwards on YouTube, LinkedIn and Twitter.

The idea behind

This is your final chance to register for the virtual Social Media Master Class this Thursday, April 9 at 1pm ET.

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. Distance learning is

Your social media tip of the day is to use LinkedIn. Especially during this time when we are relying so much on online networking to foster relationships. It sounds so simple but LinkedIn success is so much more than creating a LinkedIn profile, it’s what you do with it. Join LinkedIn alumni groups of past

Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.

Please always remember that now more than ever, it’s what you say and how you say it that is so important in how your company will be viewed in the market.

This is the time to invest in enhancing and maximizing your LinkedIn company page as well as trying to grow and delight your followers. Doing so can lead to greater brand recognition, enhanced market position and new business opportunities.

In many ways, your LinkedIn company page is a second company web site, and as LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.

Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.

In order to maximize your LinkedIn company page, you’ll need to do three things 1) grow your company page followers, 2) drive awareness of your page and 3) post content that helps and educates others.

Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest in your company and your company won’t appear in their news feed. You can do this by consistently posting helpful, non self-boasting content to provide value to your followers.

Here’s how:
Continue Reading Mastering LinkedIn Company Pages: How to Increase and Engage With Your LinkedIn Company Page Followers

When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
Continue Reading Simple Things You Can Do to Build Your Brand and Network While Social Distancing