I have an idea on how to make your client alerts work harder and smarter for you.
Do an analysis through email marketing and your social media analytics to see which client alerts did well since January of this year.
Then run the results in a social media and email campaign. So your top five client alerts from the first half of the year.
This is a great way to give those alerts extra visibility as well as give the lawyers who wrote them additional publicity.
This is how you make your client alerts stand out more.
Remember that email marketing when done right (meaning your lists are updated, segmented and your lawyers are strategically contributing content) is the most direct way to reach your clients and prospects. So don’t underestimate the power of using it in conjunction with social media.
Repurposing alerts this way is a terrific way to get more bang for your buck for your content.
Here’s a video on how to do it!