While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as
Why You Should Use Facebook as Part of Your Marketing and Business Development Strategy
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local company or a big national organization. Social media…
How to Easily Create Subtitles or Captions for Your Social Media Videos
Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t…
How to Write Social Media Posts That Will Actually Be Read
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen…
Social Media Tip: Write Content as You Actually Speak
Here’s a basic but often overlooked media tip: Write your social content as you actually speak.
Did you know that reading online content is 25% slower than when reading in…
How to Know Your Who, What, Why and How of Social Media
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a…
Why You Should Do a Personal Social Media Follower Purge/Cleanse
I just did a personal social media cleanse/purge of my followers, and it felt great.
I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked…
A Handy Guide to Create Compelling Social Media Posts
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any…
10 Things You Must Do on Social Media Before You Post Anything
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t…
Six Questions to Ask Yourself Before You Post Anything to Social Media
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re…