Here’s a basic but often overlooked media tip: Write your social content as you actually speak.

Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?

Today your social media content needs to sound like your everyday speak in order

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective

I just did a personal social media cleanse/purge of my followers, and it felt great.

I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked to in years, who I didn’t feel is supportive or shared the same values as me, and anyone who is connected to my ex, knew

What is the secret sauce to effective social media content?

I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.

  • Reuse and repurpose – don’t

Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such

I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view what my profile looks like as its public version.

It seems they’ve just enabled this again to users on mobile devices as you can see

Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.

Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.

One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.

It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework. 
Continue Reading A Quick Guide to Social Media Analytics