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How to Easily Create Subtitles or Captions for Your Social Media Videos

By Stefanie M. Marrone on January 12, 2021
Posted in Facebook, Instagram, Instagram, LinkedIn, Personal Branding, Personal Development, Social Media, Twitter, Video
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Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?

Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.

Subtitles are still one of the best ways to encourage people, even if they’re watching on mute, to watch your Instagram Stories all the way through. In fact, 85% of people watch Instagram on silent (including me).

Not only are subtitles important for people who are watching without sound, but it’s also incredibly helpful for those with hearing difficulties.

Instagram subtitles also give people a reason to stick around and make it easier for them to follow along with your content.

Well I have a solution for you.

Threads is a great (free) app to help you easily create captions on your Instagram and LinkedIn videos.

All you need to do is speak and it will transcribe the text for you just like you see here!

The Threads app auto-captions your video. You can even add closed captions to a pre-recorded video. Once Instagram Threads has transcribed your video, you can then edit your caption and download your new video.

Ultimately, it’s a camera and messaging app designed for keeping up with close friends on Instagram. But I love it for the caption/subtitle feature.

When Threads was launched, Instagram described it as a way “for your smaller circle of friends… to stay more connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos.”

How to Use the Instagram Threads App to Automatically Add Captions to Your Videos 

Threads is a great way to help you save time while also creating inclusive content.

Follow these easy steps to add captions to your Instagram Stories.

Step #1:  Install “Threads from Instagram”.

Step #2: Open the app. When you open Video Notes, click “Try it” to see it in action.

Step #3: Record a video while you talk, then wait a few seconds for the auto-captioning to appear.

TIP: You can also upload an existing video from your camera roll — Threads will still generate captions from your pre-recorded video!

Step #4: Share it with your Close Friends directly from Threads (or not), or hit the download button to save it to your phone.

You can upload and share your Threads video just like any other video to both your Instagram Stories and your feed.

The only negative with Threads is that it only captions segments of 15 seconds or less so if you have a longer video you have to break it up into shorter pieces. I’ll write about another tool that you can use for longer-form videos called Kapwing.

In this video I explore how Threads works.

Check it out!

Tags: Instagram, linkedin, social media, video
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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