Quality vs. quantity is one of the questions I get a lot about posting to social media.

I’m also asked how to write posts that will be read and seen by your network.

But what does it mean and how does it impact your posts?

The key is to make every post:

  • Personalized
  • Value-based
  • Timely
  • Informational
  • Relevant
  • Unique (tell a story or ground it in something that happened to you)
  • Memorable

Don’t worry about the number of posts, likes, comments or shares at the beginning.

Instead focus on writing for your reader. Your audience will come.

Also write for the medium. This means adjusting your content for each platform. You can’t post the same content that you would post Instagram, Twitter and Facebook.

Take the time to adjust the language of your post on each. As well as to learn the hashtag strategies for each platform.

Anything worth doing takes time. Invest your time in crafting the right social media posts.