Twitter is an excellent way to build relationships and start conversations with individuals in your industry and community.

But an online conversation isn’t beneficial until it’s truly two-way and both parties have been heard.

Be careful about getting involved in political conversations on Twitter as someone can Google you and your Twitter account appears prominently

Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Outline your goals – decide which practices, initiatives and professionals you want to promote so you can build your strategy around them.
  2. Know what your audience wants