Establishing a robust social media presence enables law firms to actively engage with their audience, build credibility, and foster meaningful interactions that drive business growth and elevate visibility. In today’s digital landscape, the true challenge for law firms lies not merely in recognizing the importance of social media, but in effectively leveraging it as a powerful tool for business development and sustained visibility.
How to Create an Appropriate and Impactful Social Media Post for Memorial Day
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day…
How to Create a Social Media Post to Honor Veterans Day
Veterans Day is a day on which we honor and remember our veterans, and thank them for their service and their sacrifices to our country.
Initially meant to celebrate world…
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts…
Nine Ways B2B Companies Can Incorporate Valentine’s Day Into Their Social Media Marketing Efforts
When it comes to Valentine’s Day, B2B companies CAN create content too.
Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.
It’s completely appropriate…
How Your Social Media Posts Can Lead to Free Media Placements
One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.
That same post also went viral on Twitter, catching the…
How to Use Canva to Add Visual Interest and Engagement to Your Social Media Posts
If you’re not using visuals in your social media posts, you need to. Like right now.
Remember, visuals make your readers stop and pay attention. Your entire goal when creating…
10 Things to Do This Fall to Build Your Brand and Business
Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business…
The Complete Hashtag Holiday Calendar and Post Ideas for August
There are only three more days until August – do you have your content planned yet? You should consider incorporating “hashtag holidays” into your social media calendar.
Social media holidays…
20 Key Social Media Best Practices for Small- and Mid-Size Law Firms
Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit…