Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit more creative with the assets you have because you have fewer pieces of content and news items to promote on social media.
There are advantages
Social media can unite us with humor, which is something we’ve needed over the past 12 months.
So if you need a chuckle today, watch this video that went viral immediately.
A Texas lawyer’s technical snafu during a court hearing conducted on Zoom has led to a lot of “catty” comments.
That’s because a cat
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic. Be unique. This has been the key to my personal social media success. I also often tell personal stories and I am not afraid to
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen by your network.
But what does it mean and how does it impact your posts?
The key is to make every post:
I didn’t always have a strong LinkedIn network or presence. Just like many of you I had to start from scratch. And there was a long time where I didn’t do much on LinkedIn except for accepting connections.
There are a lot of people who do what you do. Especially if you are a lawyer.
Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.
I find that so many individuals who are in charge of posting to social media on behalf of their companies or who post for themselves to build their brand and business get
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.
There has never
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
While the quality of your followers is incredibly important, when it comes to Twitter, the more followers you have, the more successful you are on the platform. It means that you have clout and that your followers are interested in your content and viewpoints.
Because Twitter moves quickly, is simple to use with short pieces