Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to
Twitter is an excellent way to build relationships and start conversations with individuals in your industry and community.
But an online conversation isn’t beneficial until it’s truly two-way and both parties have been heard.
Be careful about getting involved in political conversations on Twitter as someone can Google you and your Twitter account appears prominently
Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact this is the exact opposite of what you should be doing on social media.
Why? Well there are a lot of options for social media
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough to create a LinkedIn profile or company page or any other social accounts, you must consistently and regularly maintain your presence on each channel with
Social media success is about what you post and when you post. Here are a few quick tips to improve your social media efforts.
When you post on social media is just as important as what you say. Here are some interesting statistics from Hubspot on when to post on the major social networks.
When is the Best Time to Post on Twitter?
Time generally doesn’t matter. There’s some uptick in the number of clicks at the very end
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one singular event. That’s forced companies and individuals to reassess what they share, when they share it and how they stay connected with audiences via social
I’m sure I’m not the only person who finds it frustrating that once you publish a tweet it cannot be edited.
That means if you made a mistake or simply want to change something, you have to delete the entire post and start over from scratch.
Just like on LinkedIn, you also can’t edit a