Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.
There has never
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
While the quality of your followers is incredibly important, when it comes to Twitter, the more followers you have, the more successful you are on the platform. It means that you have clout and that your followers are interested in your content and viewpoints.
Because Twitter moves quickly, is simple to use with short pieces
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.
Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.
I find that so many individuals who are in charge of posting to social media on behalf of their companies or who post for themselves to build their brand and business get
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.
Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to
Twitter is an excellent way to build relationships and start conversations with individuals in your industry and community.
But an online conversation isn’t beneficial until it’s truly two-way and both parties have been heard.
Be careful about getting involved in political conversations on Twitter as someone can Google you and your Twitter account appears prominently