While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as well as of course to stay top of mind with your target audiences.

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Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local company or a big national organization. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective