Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local company or a big national organization. Social media
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen
Here’s an idea for you – stop posting items to social media the way you’ve been posting unless you have a clear strategy.
I find that so many individuals who
Every holiday is an opportunity to do something creative and differentiating on social media.
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a
Today we honor and remember our veterans, and we thank them for their service and their sacrifices to our country.
If you haven’t done a social media post in honor
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
I just did a personal social media cleanse/purge of my followers, and it felt great.
I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked
I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view
Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.
Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.
Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.
One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.
It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework.