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20 Must-Do’s to Enhance Your Social Media Presence and Followers

By Stefanie M. Marrone on November 10, 2020
Posted in Content Marketing, Instagram, LinkedIn, Marketing, Networking, Social Media, Twitter
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Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual. 

  1. Only focus on the social platforms where your clients and prospects are
  2. Incorporate video and podcasts
  3. Never sell yourself or be boastful in a post – just be helpful and provide value
  4. Post consistently and often (once a day)
  5. Post at the right time
  6. Repurpose your content (each piece of content can become 3-6 different posts)
    Inject your personality into your posts – BE YOU!
  7. Engage with your followers’ comments
  8. Be generous by posting about others – share their content, like and comment on their posts (give back)
  9. Use an editorial calendar to map out your posts
  10. Use hashtag holidays to fill in your content schedule
  11. Find a niche (even if you can do everything you can’t be everything to everyone)
  12. Share only value-added content – if you share award or matter wins, write it in a client-centric way
  13. Use correctly sized visuals to bring posts to life (I use Canva)
  14. Use (the right) hashtags to become more discoverable
  15. Find content inspiration from your competitors
  16. Always link posts back to your web site and use bitly links to track engagement
  17. Use analytics to refine content and social strategy (track success of posts)
  18. Include a link to your social accounts in your email signature
  19. Create products such as infographics, white papers or webinars and brand your company on them
  20. Use email marketing to supplement your social efforts as it is the most direct way to reach your target audience

What else works for you in building your social strategy and followers?

Tags: content marketing, evergreen content, Facebook, Hashtags, Instagram, legal marketing, linkedin, personal branding, social media, thought leadership, twitter
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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