Here’s another tip from my secret sauce to effective social media marketing.

Use evergreen content to highlight your lawyers and firm – particularly when you have nothing to say or when you have a lawyer for whom you are having a more challenging time achieving press results.

What do I mean by “evergreen content?” Think

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly

What is the secret sauce to effective social media content?

I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.

  • Reuse and repurpose – don’t

So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and done”).

This is a huge waste of your time and effort.

A blog post or article can be turned into multiple pieces of content in

This is not the year to take a break from marketing during the summer.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding efforts.