Do you want to know why your LinkedIn posts aren’t doing as well as they could be?

They’re too much about you.

They’re not helpful.

They’re not written with your audience in mind or in their language.

They focus on your successes and sound boastful.

They don’t have compelling images.

They don’t tell a story.

They sound like everyone else’s posts.

They don’t capture your readers’ attention in the crucial first three lines before the post says “see more.”

They aren’t structured to get people to “stop the scroll” on their newsfeed.

They sound like business speak or a regurgitated press release.

They don’t focus on others.

They don’t use hashtags (or the right hashtags).

You can do better.

And you should because there are endless opportunities for branding and business development on LinkedIn.

Did you know that only 1% of people post content on LinkedIn regularly?

And many of those people are writing mediocre boring copy that sounds like everyone else.

So be one of those one percenters!

Stand out. Don’t be afraid to try different things to see what sticks with your readers.

Always show versus tell.

And most of all be human. Be humble. And be helpful. Those are my 3 H’s and formula for LinkedIn success.

Let’s recap: to be successful on LinkedIn you must be:

  • human
  • humble and
  • helpful

That’s really it!

What else would you add to stand out on LinkedIn?