I have noticed many major law firms and companies are not using link shorteners on social media, and so I wanted to explain why you should be using them.

Short URLs are more aesthetically pleasing and functionally more beneficial on social platforms, where long URLs hamper ease of reading a post.

  • If you don’t use

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective

What is the secret sauce to effective social media content?

I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.

  • Reuse and repurpose – don’t

For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.

Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,