I have noticed many major law firms and companies are not using link shorteners on social media, and so I wanted to explain why you should be using them.
Short URLs are more aesthetically pleasing and functionally more beneficial on social platforms, where long URLs hamper ease of reading a post.
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
It’s not always easy to generate a steady stream of content, which is so important right now as we are social distancing.
Staying top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences is key to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week. And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold – 1) you will help to build your brand and become seen as a subject matter expert; 2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and 3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story. Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Continue Reading How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
When it comes to social media, commit to consistently posting, engaging and providing value, and using the right hashtags BUT don’t get too bogged down by interpreting the results of every single post or engagement on each post especially right away.
Go with your gut on the content you post and then adjust your efforts
Today we honor and remember our veterans, and we thank them for their service and their sacrifices to our country.
If you haven’t done a social media post in honor of Veterans Day for your organization, you should.
It’s not only the right thing to do, but many of your clients and employees expect it.
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
While the quality of your followers is incredibly important, when it comes to Twitter, the more followers you have, the more successful you are on the platform. It means that you have clout and that your followers are interested in your content and viewpoints.
Because Twitter moves quickly, is simple to use with short pieces
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.
Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,