I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?

Writing takes time and I can make the process easier and more efficient for

I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right now. (A recorded on-demand option is also available – just note that in the comments on the registration form.)

The program will focus on how

Every single social media marketing effort you make should be designed to support your firm’s business development efforts. That being said, not every post can focus on the business of the firm. Sometimes the highest-rated posts are actually the ones where a firm showcases its “softer” side. For example, pro bono and community service activities, as well as the people of the firm engaging together.

We all know that it’s not always easy to generate a steady stream of content (which supports the idea of staying top of mind with those contacts in your network that may need someone like you through consistent touchpoints).

Incorporating the the many holidays that pop up throughout the year into your social media content strategy is a great way to fill in the blanks in your editorial calendar and highlight your firm’s softer side.

Also, you don’t need a graphic designer to do this – canva.com makes it easy for anyone to do this for free! 

Continue Reading How to Use Holidays to Bolster Your Content Marketing Strategy All Year Long

Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting content. This will help you figure out which social platforms to use and what you should say on those platforms.

  • Post with purpose
  • Post to

It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post helpful content.

Here are 11 ways to take your content to the next level and fill in your social media calendar:

  1. Use visuals with every

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle.

Here are a few things not to do right now during the pandemic when it comes to content and

Here are 10 ways to take your content to the next level and fill in your monthly social media calendar:

  • Infographics, icons, big numbers
  • Arresting visuals
  • Videos
  • Podcasts
  • Quotes/excerpts
  • Q&As
  • Repurpose content into 3-6 posts – turn webinars into alerts and vice versa. Then pull out facts and quotes/excerpts into multiple posts for same piece

So many of you create great content and just publish it once, which is a huge mistake and a waste of your time.

There are so many ways to repurpose a piece of content into multiple social media posts and to take an alert and turn it into a webinar and vice versa. I use

Join me for a virtual program this Friday 5/15 at 1pm on how to take your social media graphics (and bring video, podcasts and thought leadership) to the next level using Canva and other visual tools. The best part is that none of these tools cost a lot or require graphic design skills.

I will

Video is a powerful way to communicate on social media, especially now. I’ve been experimenting with video and noticed my engagement on this type of content is much higher than when I convey the same information in other ways.

Here are four tips for producing great videos from the comforts of your home from PR