There are some legal publishers that have for years been engaging in annoying and intentionally confusing marketing practices that prey upon private practice lawyers at firms with deep pockets.

One in particular purports that “your client asked us to contact you on their behalf to place an ad in an article in which they will

Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day and post tone-deaf social media posts about the start of the summer.

Here are some guidelines to help you create an appropriate social media post

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all.

Okay so maybe that’s not the actual way the song goes, but what I mean is that you already have so many assets that can

Birmingham, Alabama-based Emily Woloschuk helps lawyers build their businesses and deliver outstanding client service.

She has held a diverse range of marketing and business development roles, including serving as the director of marketing at a litigation boutique where she led business development, client feedback, public relations and marketing technology strategy, as well as holding a

Logan Tracey is the Head of Business Development and Marketing for the Real Estate practice at Herrick Feinstein, one of New York City’s largest full-service commercial real estate law and land use & zoning practices. She also leads the BD efforts for the Israel and Nordic practices, with a focus on inbound transactions to the United States.

Before beginning her career in legal marketing, Logan was a singer and an actress in New York working in theater, television, commercials and indie film. Her studio album, For Sale, can be found on iTunes, Spotify and where ever you stream your music.

I’m so glad I met her many years ago through the Legal Marketing Association and thankful for social media to help us keep in touch.

Connect with her on LinkedIn and learn more about her in this profile.


Continue Reading Women Who Wow: Logan Tracey

I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.

  • Don’t mass tag people in your posts, especially if they have nothing to do with your post. You may think it will help alert your connections about your post or

Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.

As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.

In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.

Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.

Learn more about her in this Women Who Wow profile.


Continue Reading Women Who Wow: Michelle O’Driscoll

There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a