I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right now. (A recorded on-demand option is also available – just note that in the comments on the registration form.)

The program will focus on how

It can be hard to come up with new content ideas on a consistent basis, especially when you are a solo practitioner, small- or mid-size firm, but it’s crucial. The key to social media success is to consistently post helpful content so that you are top of mind to your network for when they need

Every piece of content you post on social media should always support your overall business goals. Take the time to figure out what your goals are before you start posting content. This will help you figure out which social platforms to use and what you should say on those platforms.

  • Post with purpose
  • Post to

It can be hard to come up with new content ideas especially when you are a small/ or mid-size firm. The key to social media success is to consistently post helpful content.

Here are 11 ways to take your content to the next level and fill in your social media calendar:

  1. Use visuals with every

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle.

Here are a few things not to do right now during the pandemic when it comes to content and

Cathy Duke is the Chief Talent Officer at Robinson+Cole (she is the first person to have this role at her firm). She spent 20+ years at Proskauer where she was the Legal Director for its top-ranked Labor and Employment Department. Prior to that, Cathy was a white-collar criminal defense and commercial litigation lawyer in private practice. I met Cathy when we both worked at Proskauer, and I always found her to be a great colleague and incredibly smart.

She was recently interviewed about her new role in Hartford Business. Learn more about Cathy in this Women Who Wow profile.
Continue Reading Women Who Wow: Catherine Duke

Here are 10 ways to take your content to the next level and fill in your monthly social media calendar:

  • Infographics, icons, big numbers
  • Arresting visuals
  • Videos
  • Podcasts
  • Quotes/excerpts
  • Q&As
  • Repurpose content into 3-6 posts – turn webinars into alerts and vice versa. Then pull out facts and quotes/excerpts into multiple posts for same piece

So many of you create great content and just publish it once, which is a huge mistake and a waste of your time.

There are so many ways to repurpose a piece of content into multiple social media posts and to take an alert and turn it into a webinar and vice versa. I use

In this installment of Women Who Wow, meet Sheryl Odentz. Sheryl is the founder of Progress in Work, an award-winning, career management firm that provides attorneys and other professionals within the legal industry with tools and resources to “progress in work” and maximize career success through business development training and coaching, executive/leadership coaching and outplacement/career transition consulting. Learn more about her.

Continue Reading Women Who Wow: Sheryl Odentz

Join me for a webinar on 5/11 to raise money for COVID-19.

I’ll be hosting a virtual program on Monday, May 11 at 1pm ET on how to effectively use social media for business development and branding during COVID-19.

For many business professionals, social media is an often underutilized or misused tool for business