People ask me all the time about how they can go viral on LinkedIn.

Especially after one of my recent LinkedIn posts gathered 12K likes and over one million views (it surpassed my wildest expectations)!

I want to help you go viral on LinkedIn too.

It won’t happen often but it can happen.

The

Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my puppies viewed that put them to sleep 😴🐶

Remember that clients and prospective clients have needs and they go to your website to find out

You can make your content work harder and smarter for you by repurposing and updating your content into:

  • Blogs
  • Videos
  • Podcasts
  • Case studies
  • Multiple social media posts
  • Company history/milestones
  • Collages
  • Lists
  • Webinars
  • CLE programs
  • Email blasts
  • Daily digests
  • Newsletters

You can also:

  • Post the same content to multiple  LinkedIn groups
  • Update past articles and repost

Here are a few quick actions you can take on LinkedIn to meaningfully engage with connections, strengthen your brand, be a subject matter expert and bring in leads.

And the best part? None of them require a lot of time or effort!

  • Did someone you know just land a new job? Send them a quick

A strong alumni relations program at your law firm is a mutually benefical relationship that helps both law firms and your former employees.

As I shared on the recent How to Create a Successful Alumni Relations webinar, alumni relations can help law firms of all sizes with:

  1. Recruiting initiatives – Alumni are an excellent

In the spirit of Halloween, I’ve put together a few common social media nightmares that I see here on LinkedIn.

They undermine the success of your personal branding and business development efforts on this platform.

Don’t scare your network with these frightening mistakes.

👻 Boastful, self-serving posts (when you say you’re “honored and humbled” you

It’s National Women’s Small Business Month, and I want to highlight the amazing women-owned small businesses that I know.

Get to know Laura Leopard, the CEO and Founder of Leopard Solutions.

Laura’s career path is so interesting as you’ll read about in her profile. She started businesses to help sustain her acting career

Here are the simple reasons why your LinkedIn posts aren’t doing as well as they could be.

They are too much about you.

They’re not written with your audience in mind or in their language.

They focus on your successes.

They sound boastful.

They don’t have compelling images.

They don’t tell a story.

They aren’t

2021 has been an unprecedented year in the legal industry. While firms were cautious during the first part of Covid, they emerged late last fall and into 2021 with a boom in legal work and a serious need for more lawyers to do that work.

Client demand led to a boom in legal hiring unlike

I recently went viral on LinkedIn, getting over one million views and 10,000 likes on a single post.

I knew the post would do well, but it not this well! However I know why it resonated with others so much.

In this program on November 10 at 12:30pm ET, I will share with