A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.

First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
Continue Reading How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this

What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?

Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Also – add this to every presentation you give from now on.
Continue Reading Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material

Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.

LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.

A robust and

It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can increase the number of connections they have on the platform.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients or even

Last week, I presented a virtual CLE program for Perrin Conferences  with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your Personal Brand and Your Business.”

In the program, Charley and I explored the growing importance of social media and how to use it to

This is not the year to take a break from marketing during the summer.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding efforts.

I get a lot of social media questions, and I wanted to take the opportunity to answer them in a new “Ask Me Anything” regular series.

Here’s the first question I received, “How do I restart a LinkedIn company page after a year of not posting anything on it?”

The answer is simple. No one