Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.

She has been a creative leader and strategic innovator for global, regional and small law firms for nearly three decades, including at two AmLaw 100 firms and has worked with law firms of all sizes around

There are so many ways to maximize your content so it has a stronger impact.

There’s also much content out there but not all of it is good. And you want yours to be good. Because it represents your brand, your business and it can lead to many new opportunities. Here are some tips on

There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.

It’s a mutually beneficial relationship.

It doesn’t matter how big or small your organization is, if you have employees who have left the firm with whom you want to keep in touch, then you need an

It takes a lot to impress me when it comes to law firm marketing initiatives after working in this industry for 20+ years, so when I see something that is truly innovative, unique and authentic, I have to write a blog post about it and find out more about how it came to be.


It takes more than lawyers to build a great law firm.

In my experience of working at law firms for the past 20 years, there has always been a class difference in law firms between its administrative team (often called “staff” – a term we collectively do not like) and its lawyers as well as

Do you want to know the real keys to success on LinkedIn?

It’s about shifting to a client-centric mindset in all you do.

It’s about making your posts about your audience and helping them. It’s not about posting ME-centric content that touts your successes.

  1. Real success happens on LinkedIn when you start building relationships, telling

Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors.

Law firms of all sizes have alumni – yet many firms aren’t yet investing in creating an alumni relations program. Here’s why and how you should.

My very first law firm job was running the alumni

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

I recently had the opportunity to be a guest on Reputation Ink’s Spill the Ink podcast. I had a great time talking to host Michelle King about all things LinkedIn – my favorite topic!

As we discussed, a strong social media presence can not only make your firm more approachable, but it can open