Most professionals I talk to know they could be getting more from LinkedIn. They want to post more consistently, build a stronger network, stay in touch with clients and referral
Why You Should Market Yourself Before You Need More Business
One of the easiest times to stop marketing is when business is good. You’re busy with client work, new matters are coming in, your calendar is packed and your pipeline
How to Give Your LinkedIn Content the Best Chance of Being Seen
You can spend a lot of time writing a LinkedIn post, finding the right image and getting the wording exactly where you want it, only to publish it and have
How Executive Assistants and Legal Secretaries Can Help Lawyers Get More Out of LinkedIn
If you’ve ever asked a lawyer why they aren’t more active on LinkedIn, you’ve probably heard some version of the same answer. “I know I should be doing more, but
Why Private Equity Firms Need a Digital Reputation Strategy: The Growing Role of LinkedIn and AI Visibility
Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular
How to Become Known for Something: Why Consistent Content Builds Your Reputation
Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
The Most Common LinkedIn Questions Business Owners Ask (Answered)
Whether I’m speaking at a conference, leading a workshop or working with clients, I find that many of the same LinkedIn questions come up again and again. Some business owners
Why LinkedIn Should Be Part of Every Private Equity Firm’s Marketing and Business Development Strategy
There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships
The Complete Guide to Writing a Strong LinkedIn Headline
When people think about improving their LinkedIn profile, they often focus on the sections that require the most effort. They update their experience, rewrite their About section, add new accomplishments