In this video I explore what to say when someone says they don’t have time for LinkedIn or when they say it’s not worthwhile.

If you read my blog and watch my videos on YouTube you know that I strongly feel that LinkedIn is a great investment for business professionals and businesses.

These reasons include

Do you want to learn the secrets of LinkedIn? If so, join me for a free LinkedIn Master Class on Friday, September 24!

This virtual program will cover how to use social media for brand building, client retention and lead generation and will provide actionable tools to enhance your presence on the social media networks

Here’s one easy thing you should do on LinkedIn today that will help you build your brand and business.

It’s all about leveraging comments to your advantage and using them to build your subject matter authority on LinkedIn.

When you post insightful comments, people notice and you elevate your brand as a result.

You can

Lisa Lang is the General Counsel at Kentucky State University where she leads a team of four professionals while serving on the university president’s senior leadership team for a  campus with more than 2000 students and 135 full-time instructional faculty. She also hosts a successful podcast “Why Not This Not That.”

She is an active

Stop the scroll. This three-word social media strategy is simple and easy to remember and is so important to your social media success on every platform no matter whether you are trying to drive brand awareness or leads, or announce a new service/product.

Today, people are scrolling their social media news feeds at lightning speed.

I was inspired by a recent LinkedIn post by my friend Joshua Baron, a criminal lawyer in Salt Lake City, who often writes about how to enhance your business relationships, and particularly how to turn business relationships into referrals or new business.

Josh wrote about the power of thank you notes – and how

Using LinkedIn to build your brand and business has never been easier – really.

Thank you so much to everyone who joined me today for my pop-up webinar on how to build your business and brand using LinkedIn.

I went through a lot of material quickly, and I hope you left the webinar with actionable

Did you know that your social activity on LinkedIn impacts the type of content seen in your feed? Here’s how to better customize your personal LinkedIn news feed:

  1. Connect with people you know: Your connections form the core of the conversations you see in your feed, so make sure they’re relevant.
  2. Follow (and unfollow): You