Most people aren’t utilizing social media – particularly LinkedIn – for promoting their brand or growing their business.
In fact just one percent of people who use LinkedIn actually post updates on the platform.
And of that one percent who post content, most of them aren’t posting effective updates.
Here are some ways you can
One of the most important areas on your LinkedIn profile that most professionals and businesses don’t properly optimize is the cover image area.
So how can you do it better than everyone else? Read below and watch the video!
Your LinkedIn cover image takes up a lot of prime real estate on your profile, so
So you want to start writing more on LinkedIn but you sometimes struggle to come up with content ideas? I’ve got you covered!
Here are 20 content prompts to inspire anyone in any field.
All that it’s missing is your unique experience from your perspective. And that’s what your content advantage is.
Take a look
You’ve no doubt seen the hilarious memes on social media poking fun at the CDC’s ever changing quarantine guidance.
My favorite was “the CDC recommends that you wear jeans and a cute top” lol.
Well, I decided to create one of my own to promote my webinars this week.
Mimicking a news announcement, the memes
Before I post anything to social media, my rule of thumb is to ask myself the following questions:
If the answer to these is “yes,” I don’t post it or I find another way to
I’m going to give you some unconventional advice today.
You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.
What you do need are marketing activities that make sense for your brand and business that excite you.
You should do strategic marketing where you’ll reach
When you put anything in all caps on LinkedIn, it’s equivalent of yelling at people. Please don’t. Here’s why.
Your name, your headline and the content in your bio should not be in all caps. Nothing on your profile should.
Your headline and name gets pulled into all of your search results so you’re essentially
I can’t tell you how many messages I receive on LinkedIn every week where men inappropriately comment about my looks or ask me on a date.
Reminder – LinkedIn was created for professional networking. LinkedIn is not a dating website. It is not a place to search for women.
Reminder – women do not want
Stop the scroll. This three-word social media strategy is simple, easy to remember and is vital to your social media success on every platform whether you are trying to drive brand awareness or new business, or launch a new service/product.
Today, people are scrolling their social media news feeds at lightning speed.
Social media
Being effective on social media in professional services takes planning, creativity and participation from lawyers and employees, but you really don’t need a big budget or a big team to have a successful social media strategy at a law firm.
Here are 20 effective social media best practices that any size law firm should consider