I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be active on the platform with meaningful posts on a regular basis in order to really take advantage of all that LinkedIn has to offer.

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It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional

While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.

Your goal is to stay top of mind and to be helpful to your professional network. And to use LinkedIn every day.

Here are some tips

This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that in my JD Supra article,

Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.

The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how. 
Continue Reading Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

  1. Always. Be. Helpful. This is by

I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of your marketing strategy than right now during this extraordinary time of social distancing.

But before you can use the platform to generate leads, build stronger

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this

I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their LinkedIn connections. You can also share your own profile to your network.

You can share your profile with any of your 1st-degree connections and coworkers

Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you all should be doing in this time of social distancing.

  1. Share content that is helpful and useful for your target audience and written in their