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Simple Ways Lawyers Can Market Themselves During the Summer

By Stefanie M. Marrone on May 26, 2023
Posted in Business Development, Law firms, Legal marketing
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As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp …

How to Create an Appropriate and Impactful Social Media Post for Memorial Day

By Stefanie M. Marrone on May 26, 2023
Posted in Instagram, LinkedIn, Marketing, Social Media, Twitter
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Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day…

Four Ways the Legal Industry Can Effectively and Responsibly Use Artificial Intelligence Tools in Their Marketing Efforts

By Stefanie M. Marrone on May 25, 2023
Posted in Artificial Intelligence, Law firms
Four Ways the Legal Industry Can Effectively and Responsibly Use Artificial Intelligence Tools in Their Marketing Efforts

In today’s digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative…

10 Ways to Creatively Repurpose Your Podcast Content

By Stefanie M. Marrone on May 24, 2023
Posted in Content Marketing, Podcasts
Podcast Best Practices

Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.

So many companies and individuals create good content – such as podcasts – but…

How Law Firms Can Build a Stronger Internal Culture

By Stefanie M. Marrone on May 24, 2023
Posted in Career Development, Law firms
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It’s been an unprecedented few years for law firms. A global pandemic. Shifting to a hybrid remote environment. The Great Resignation. Quiet quitting. Five generations in the workforce. The rise…

11 Creative Ideas for Using LinkedIn Today

By Stefanie M. Marrone on May 22, 2023
Posted in LinkedIn, Social Media
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LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind

…

20 Effective Ways to Build a Stronger Personal Brand Today

By Stefanie M. Marrone on May 22, 2023
Posted in Branding, Personal Branding
Build your personal brand today

Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and…

How to Create Better Content for Your LinkedIn Company Page

By Stefanie M. Marrone on May 21, 2023
Posted in Law firms, LinkedIn
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Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.

This is for a number of reasons. …

How to Create a Successful Online Personal Brand Today

By Stefanie M. Marrone on May 19, 2023
Posted in LinkedIn, Personal Branding
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How do you create a successful personal brand on LinkedIn today?

Well first off, it’s about having a consistent presence online on the channels where your clients and prospects are.…

Women Who Wow: Megan Spanner

By Stefanie M. Marrone on May 18, 2023
Posted in Women Who Wow, Women's Initiatives
Women Who Wow Megan Spanner

Megan Spanner is the Executive Director of Relationship Management at Manley Deas Kochalski where she collaborates with MDK’s lawyers across practice areas to expand the firm’s business with new and…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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