Social Media Tip: If you are preparing a Lunar New Year post and/or email, schedule it so that it hits the social feeds and in-boxes of your clients at the beginning of their day if they are in another time zone. Remember to always put your clients first with every social media post you do, and to think about when they will see it for maximum impact and engagement.

There are lots of social media scheduling tools that enable you to schedule posts in advance.

Also, if you’re not working on a Lunar New Year post and you have clients and employees who celebrate this important holiday, you should create one ASAP. It’s important to be cognizant of and recognize your clients’ traditions and culture.

This year is the year of the ox – the ox represents diligence, strength and resilience – three incredibly important characteristics for success, especially today.

It’s not too late to create a Lunar New Year social media post – Canva has some great templates you can easily customize. Reach out to me if you need help doing this.

Wishing everyone who celebrates Lunar New Year a very happy holiday.