On LinkedIn, every update brings with it new opportunities for networking, business development and competitive analysis.
Its latest feature gives businesses an extra edge in understanding their audience and competitors.
Previously, LinkedIn Company pages could follow other pages, making it easy for companies to stay in the loop with industry peers, clients and even competitors. However, there was a slight catch — you couldn’t directly see which company pages were following your own. But that’s a thing of the past as LinkedIn has added the ability for pages to see the other pages that are following them.
The Power of Knowing Your Followers
With LinkedIn’s update, company pages can now view which other pages are following them. This is a game-changer for several reasons:
- Competitive Analysis: By understanding which competitors are keeping tabs on your updates, you can gain insights into their business strategies and interests. It could also indicate which of your updates or initiatives are making waves in the industry, catching the attention of rivals.
- Client Monitoring: Spotting potential clients or existing clients among your followers can be a signal for engagement. It’s a chance to tailor content to their interests or even initiate a direct conversation.
- Strategic Partnerships: This feature can also uncover potential partners in the industry, giving a hint about who’s interested in your company’s activities and might be open to collaborative efforts.
How to Access This Feature?
Navigating to this new feature is a straightforward process:
- Go to your LinkedIn Company Page.
- Click on ‘Analytics.’
- Navigate to the ‘Followers’ tab.
- Select the ‘Pages’ option.
Note – make sure you change the date range to the last 365 days or whatever increment you want or else it will default to the past 30 days.
By following these simple steps, you will be presented with a list of company pages that are actively following your business. It’s a treasure trove of insights waiting to be tapped!
Staying updated with who’s engaging with your content is as crucial as the content itself. As you leverage this new LinkedIn feature, remember it’s not just about knowing who’s following you; it’s about understanding why they’re interested and how you can use this knowledge to your advantage. So, keep those posts engaging, continue to foster relationships and let LinkedIn’s new tool guide your strategic direction.