Law firms are spending a lot of time talking about AI right now, but AI is only one part of a much bigger conversation about how firms operate, serve clients
AI Search Optimization: How Lawyers and Business Professionals Can Improve Their Visibility in ChatGPT and AI Search
Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries
How to Build Your Brand for ChatGPT, AI Search and Google
There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands
What Does AI Know About You? Why Lawyers Need to Think Differently About Their Online Visibility
For years, I’ve encouraged lawyers to Google themselves regularly because you need to know what someone finds when they hear your name from a client, receive a referral, see you
How AI Search Is Changing Personal Branding and LinkedIn Strategy
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral
How LinkedIn’s AI Understands Your Expertise: What 360Brew Means for Your Personal Brand
What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority.
If you’ve been paying attention to LinkedIn conversations recently, you’ve probably seen 360Brew mentioned
The Business of Building: A Conversation with Misty Leon, Founder of Practical Counsel Advisors
One of the things I enjoy most is talking with people who are building businesses. Every founder has a story about the moment they identified a problem, saw an opportunity
How to Strengthen Your LinkedIn Presence for AI Search
If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
Ask about a company
What Happens When Someone Asks AI About You? Start With LinkedIn
Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business
What Professionals Should Know About AI and LinkedIn
Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI