Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept:

  1. Use short, succinct sentences and paragraphs – less is actually much more
  2. Use bulleted lists to break up lists of matters/experience but only include the most important representative matters and write about them in client-centric terms
  3. Organize text with subheadings by industry or area – think about what would make the most sense to the reader
  4. Avoid repetition by mixing up sentence structure
  5. Don’t write in legalese and don’t rehash your resume
  6. Cite specific examples with targeted keywords to enhance SEO
  7. Add examples where you did something that was “first of its kind” or “groundbreaking”
  8. Don’t bore readers with overused phrases, similar sentence construction, clichés (i.e. “depth and breadth” or “deep bench”)
  9. Add articles and speaking engagements to boost subject-matter expertise (but don’t go back to the beginning of time)
  10. Be discreet with awards and honors
  11. Showcase community involvement
  12. Update your bio regularly (at least every six months)
  13. Don’t cut and paste your web bio to your LinkedIn profile – your LinkedIn bio should be shorter and more casual
  14. Regularly proofread your bio – nothing is worse than spending all this time creating a great bio just to have typos in itAlways think client-centric and show vs. tell and you will always be on the right path