This is a great example of using social media to highlight your firm and people, create your own news (owned media) on a regular basis which is incredibly helpful for small firms to regularly stay top of mind on social, use hashtags effectively, repurpose headshots, create a great custom social media graphic with eye catching visuals. And most importantly, to thank and recognize your employees for their service.
This is what I call hitting a social media grand slam.
Do you see how they took a Twitter holiday and turned it into something professional? I have a list of holidays like this on my blog that you can use throughout the year to supplement your editorial calendar when you are light on content.
Kudos to Florida-based Kim Vaughan Lerner and Thais Cedeno on inspiring us and raising the bar for law firm social media content.
You should follow this firm on LinkedIn to get ideas for your social media posts. This is yet another example of how you do not need to be a big firm with a big budget to be successful at social.