Recently a potential client reached out to me because she wanted me to create a social media strategy for her. She said to me, “I admire what you’ve done to market yourself and build your own brand and I want you to do the same for me and write my posts too in your voice.”

There’s only one problem with that.

I’m not her.

My experiences are unique to me. My voice is my own voice. And the most powerful thing we each have is our own experiences and the stories we can tell as a result of them.

As a coach and consultant, I can help my clients craft posts and develop a strategy for helping them build a cohesive content marketing and social media strategy that enables them to achieve their branding and business development goals. And I can even help them with the storytelling aspects of it. But it’s up to YOU to find those nuggets from your own life to tell and to put them into your own voice.

That’s what makes a successful brand on social media. That’s what enables you to truly connect with people on social media. And that’s how I have been successful on social media.

I can give you the advice that I’ve followed, which may not work for you, because at the end of the day we are all unique individuals with unique experiences and different goals.

So we each need to find what works for us. That’s why having a ghostwriter write all of your personal posts won’t really work in my opinion – not unless they know you extremely well – and not unless you draft the post first and they finetune it.

I encourage you to have the courage to be bold and create your own posts in your own voice. Pick topics that matter to you that are aligned to your values and brand, speak from the heart and your experience. Be fearless and see what happens. That’s what I did. And I will be here to give you advice every step of the way.