If you are looking for ways to enhance your personal content marketing and social media strategy, look no further. I have some ideas that any professional and business can implement to increase their visibility and the power of their posts and presence.

  1. Spend the time to build a strong LinkedIn profile that highlights who you really are and your unique strengths
  2. Build an editorial/content calendar to help you manage your posts
  3. Share your content at the right time (during traditional commuting hours and lunchtime)
  4. Be a content collector and a creator
  5. Use visuals to bring your posts to life
  6. Create a hashtag strategy for each post (keep a list of relevant hashtags by topic)
  7. Repurpose your content on social channels
  8. Maximize every webinar/conference and create a takeaways piece (don’t just sit there!)
  9. Use a combination of evergreen and timely posts
  10. Use a powerful mix of earned and owned media
  11. Capitalize on holidays and other milestones to fill in content gaps
  12. Pay it forward by promoting the successes of others on social (this is how you build stronger relationships)
  13. Use a mix of platforms to engage with your target audiences (video, thought leadership, GIFs, podcasts, etc.)
  14. Use paid social to spotlight key articles/posts
  15. Always think show versus tell and never sell yourself on social – let your content speak for your expertise

I hope these tips are helpful to you!