There was a time not long ago when I didn’t have a big LinkedIn network or strong presence.

Here’s what I did to grow mine and turn it into a business. If I can do it so can you!

  • I focused only on the social channels used by my target audience
  • I liked, commented and shared others’ posts
  • I started writing about my speaking engagements and created takeaway posts
  • I turned my PowerPoint slides into posts
  • I built an editorial calendar to plan future posts
  • I shared only value-added content
  • I created visuals for each post
  • I made my content interactive and used video
  • I gave away free content, tools and helpful info
  • I looked at others for inspiration/ideas
  • I told personal stories and injected my personality into posts
  • I developed a hashtag strategy to enhance visibility of posts
  • I engaged with my followers
  • I built a strong profile
  • I cultivated my network – adding new connections
  • I recycled my greatest hits – reposting past content that did well
  • I set up a sharing “pod” with 4 LinkedIn connections
  • I used analytics to refine my efforts
  • I posted at least 3X a week, and I didn’t get discouraged if no one liked my posts

Stay the course. Social media success is a long term investment.

Contact me if you’d like to talk about how to use LinkedIn more effectively to build your brand and business. It doesn’t take a lot of time or money to do it.