This is a guest post by Joshua Baron, a lawyer in private practice in Salt Lake City, Utah.
Messaging is the best and most underutilized tool on LinkedIn.
I used to reject connection requests if I didn’t know the person.
Then COVID happened and I had to stop going to lunch with other lawyers. Other lawyers give me 90% of my referrals.
I started accepting those random connection requests. But instead of just clicking “accept,” I strike up a conversation and try to get to know the person.
I ask them about the cool experiences on their resume or the projects they’re working on or their goals for the year.
Nothing is better than face-to-face. But I find that the more conversations I have, the more people I know. And the more people I help, the better my business does.
So try using messenger. Not to send an automated sales pitch. But to start a conversation. You’ll enjoy LinkedIn more and you’ll actually have more meaningful connections.