If your LinkedIn posts aren’t getting many likes or a lot of engagement, I have a tip that will almost always help you increase your engagement and reach.
Try ending your posts with a question or call to action (CTA).
Ask your connections to respond with their thoughts on what you said, whether they agree with you or to give their suggestions and input.
This tactic will help you get more responses so your post creates a more dynamic discussion, which will get the LinkedIn algorithm to recommend it in more people’s news feeds.
Plus, whenever someone comments on your post, the post gets shown in some of their connections’ news feeds too.
Remember LinkedIn is a community and by encouraging people to comment on your postsyou’re fostering relationship building.
Here are some CTA prompts you can add to the end of your LinkedIn posts:
- Leave a comment below and let me know what you think.
- What do you think?
- Do you agree? Let me know in the comments.
- Has this approach worked for you too?
- What would you recommend?
- What would you add?
- Do you have any strategies/ideas/thoughts to add?
You can also provide a link to resources in the comments and continue the conversation – maybe it’s a link to a webinar signup or an article.
Remember that you don’t want to direct people off of LinkedIn in your post (because that hurts engagement of your post), so put any links in the comments.
A little change like this invites others to comment on your posts, which can make a huge difference in engagement on your post, increasing its visibility.
Try it and let me know if it works for you too.
Follow me on LinkedIn and YouTube and sign up for my e-newsletter.
You can also follow my articles on JD Supra.